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Our Top 10 Customer Experience Posts of 2017

January 28, 2018 by Kerry Bodine

Our Top 10 Customer Experience Posts of 2017

It’s the beginning of a new year, which is always the perfect opportunity to reflect on the past and make grand plans for the future. As part of that effort, I recently took a look back at our most popular posts of 2017—and I wanted to share them with you here. I hope they inspire (Read More...)

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Why You Need To Measure Journeys—Not Just Touchpoints

October 2, 2017 by Kerry Bodine

Why You Need To Measure Journeys—Not Just Touchpoints

The concept of customer journeys isn’t new to the customer experience world. Yet it’s taken some time for organizations to evolve from simply creating journey maps to actively using the journey as a framework for how they do business. One of the most exciting developments of the past few years is the recognition, in the (Read More...)

You Must Invest In Customer Experience

July 31, 2017 by Kerry Bodine

You Must Invest In Customer Experience

Back in May 2014, I wrote a post titled The Connection Between Customer Satisfaction & Stock Price. The American Customer Satisfaction Index (ACSI) had recently made headlines, along with a 13-year financial analysis of the publicly traded companies in the index. Here’s the gist of my post: The ACSI had created a stock portfolio comprising (Read More...)

The Connection Between Customer Satisfaction & Stock Price

May 29, 2014 by Kerry Bodine

The Connection Between Customer Satisfaction & Stock Price

The field of customer experience made headlines a few months back when Bloomberg Businessweek published a story titled, “Proof That It Pays to Be America’s Most-Hated Companies.” The article highlighted an analysis of the 2013 stock market returns for 146 publicly traded companies ranked on the 2013 American Customer Satisfaction Index® (ACSI). “You won’t be (Read More...)

How Customer Experience Impacts Your Bottom Line

April 28, 2014 by Kerry Bodine

How Customer Experience Impacts Your Bottom Line

I recently received a rather depressing phone call. My friend, the head of customer experience at a large manufacturing firm, had been laid off along with the rest of her team. This was upsetting on a personal level, of course. But what we jointly bemoaned was the bigger picture: the fact that so many companies (Read More...)

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