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You’ve invested a large amount of both time and money to create journey maps — and you have beautiful artifacts hanging on your office walls. What now? If your employees don’t have the knowledge or skills to adopt those maps and customer insights into their day-to-day work, your investment will have been for naught.
How much more effective would your annual marketing plans be if they centered around a deep understanding of what your customers need and expect along each step of their journey to find and evaluate your offerings?
We’ll help your marketing teams leverage a repeatable journey-based framework for getting the most out of your marketing spend.
Journey analytics is an approach to insights and measurement that examines customers’ behavior not just at individual touchpoints, but along the paths they take as they attempt to accomplish their goals and tasks.
But to implement journey analytics effectively, you’ll need a tech platform to aggregate data across multiple channels. We’ll help you determine an approach and platform that’s right for your organization.
The journey manager — a nascent role similar to the ubiquitous product manager — has the potential to reinvent organizations and unite disparate silos to ensure that customers have a smooth experience across their end-to-end journey.
But many organizations are still unfamiliar with the responsibilities of journey managers — and how to integrate this role into their existing organizational structures. We’ll help you determine if journey managers are right for your organization — and, if so, define the core responsibilities and ideal candidates.
We deliver the practical advice and support you need — whenever and wherever you need it.
Want us to review your journey map or journey manager job description? Want to get advice on a specific challenge you’re facing with leveraging your maps to make important business decisions? Sign up for a one-hour call — or a series of calls — and we’ll tackle your most pressing questions.
We facilitate full-day on-site meetings and workshops that dig deep into your business objectives, organizational structure, and processes. We’ll also address the questions and challenges that have arisen as you’ve introduced new journey management capabilities. Our time together will result in a clear path towards successful journey management integration.
Looking for a trusted sounding board for some of the challenges you face on a day-to-day basis — or need more hands-on help getting journey management to take hold? Our monthly retainers ensure you get the dedicated and ongoing support you need to integrate journey management into your organization.