Deepen your skills.
Advance your practice.

Journey Coaching

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Why Work With Us

Your journey mapping practice will evolve based on a host of factors: The type and complexity of the journeys you’re mapping. The phase and sophistication of your mapping efforts. The processes and culture of your organization. 

Our coaching services support you as you continue to build and refine a journey mapping practice within your organization.


Journey mapping challenges existing truths and catalyzes organizational change — and these powerful forces often meet resistance. That’s why it’s so important to measure and broadcast the value of your journey mapping initiatives. We help you identify the best way to introduce journey mapping within your organization, create journey ambassadors, and win over execs.


Where and what do you map? How do you handle overlapping journeys? How do you develop metrics that measure journeys and not just individual touchpoints? We help you address practical, challenging questions that arise as you develop your organization’s journey mapping capability.

Your Practice

Successful journey mapping efforts will gain the attention of other departments, leading you to expand your journey-based initiatives. We help you to navigate your growth plan and ensure readiness to scale.

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What You’ll Get

Grow your journey mapping skills and capacity at your own pace.


Are you looking for feedback on your customer journey map? Want to get advice on a specific journey mapping project or challenge? Sign up for a one-hour call (or a series of calls), and we’ll tackle your questions.

Advisory Days

Have more to discuss than a phone call will allow? A full-day onsite meeting will give us time to dig deep into your most pressing journey-related questions and strategize with you about your path forward.


Looking for a trusted sounding board for some of the challenges you face on a day-to-day basis? Sign up for a bank of hours to get ongoing guidance, support, and targeted advice for your journey mapping initiative.

“Having Kerry at your side is like having a CX sparring partner. She’ll meet you at your level (wherever that is!), go back and forth with you, and help you hone your ideas from theories into workable solutions.”

Carol Pudnos


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