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Become a Mapping Master

The world’s largest companies have trusted Bodine & Co. to help them understand what their customers experience, need, and expect. Now you can bring that same expertise into your own organization — without the cost of a consulting project.

Bodine & Co.’s Journey Mapping Master Class & Toolkit is the industry’s only solution to combine a proprietary journey mapping methodology, expert instruction, and the ready-to-use tools that enterprises need to execute journey mapping projects and create effective, actionable maps.

Over 4 hours of content

The Master Class & Toolkit provide all of the key elements of our proprietary methodology — and the background of why we do what we do. You’ll have the knowledge you need to confidently conduct your journey mapping project and communicate your work to stakeholders.


From prioritizing journeys to developing your maps, the Master Class & Toolkit explains exactly what to do at each step of the journey mapping process, removing the guesswork from your own journey mapping initiatives.

28 planning & facilitation tools

Sophisticated, effortless, and ready-to-use documents, spreadsheets, guides, and presentation slide decks enable you to sidestep process inefficiencies and reduce your mapping time and costs.

Best-in-class templates

You don’t need any special design skills or software to use our persona and journey map templates. With versions crafted for both B2C and B2C organizations, these templates will help you capture and communicate your business-critical insights.

Always available,
always online

Our robust, secure, and intuitive portal allows access anytime, anywhere. Working from home? From the beach? We got you covered.

3 years
of access

With three years of access, you’ll be able to leverage the Master Class & Toolkit for multiple mapping projects — and you’ll benefit from all of the new and revised materials we include with our regular updates.

What’s in the Master Class & Toolkit?








You’ll start by deciding which journey(s) your initiative will focus on. In order to gain buy-in and confirm that focus, you’ll get input from key stakeholders and create a project plan that outlines key tasks, dates, and deliverables.

FOCUS tools & templates include 2 Word docs and 1 Excel spreadsheet.


Soon after, you’ll conduct an internal hypothesis mapping session with a group of cross-functional employees. The session will aggregate employees’ working knowledge and assumptions about the journey(s) you’ve selected and help you prioritize the questions about the experience that you want to explore with customers.

HYPOTHESIZE tools & templates include 5 Word docs and 2 PowerPoint presentations.


You’ll use the outputs from the hypothesis mapping session as the starting point for planning customer research, in which you’ll get the chance to validate (or rather, invalidate) those hypotheses. You’ll choose a research methodology that will effectively surface crucial customer insights, customize interview guides, decide which stakeholders from your organization to include, and manage research logistics.


Time to get customers on board! In this phase you’ll define a recruiting and compensation strategy, then screen potential attendees to ensure your research is filled with collaborative, conversational customers.


Your planning and preparation will culminate in the opportunity to test your hypotheses, uncover deep insights about customers’ needs and expectations, and co-create ideas for improvement with your customers.


After your customer research, you’ll analyze the artifacts and notes, then craft actionable journey maps that you can share throughout your organization.

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Your Return On Investment

Leapfrog Over
The tools, templates, and processes included in the Master Class & Toolkit are the same ones we’ve been using for years on our own successful client engagements. That means you don’t have to reinvent the wheel or second guess your steps. Instead, you’ll move quickly and confidently using resources that have been developed and tested by the experts at Bodine & Co.
A single journey mapping project with an outside consultant can easily run north of six figures. At a fraction of that price, our Journey Mapping Master Class & Toolkit delivers a ready-to-use and repeatable system to launch or expand your journey mapping efforts — and 3 years of access to create unlimited maps for your organization.
Scale Up
Journey mapping is a team sport. The more people you have with the skills to do it effectively, the bigger the impact journey mapping will have on your experiences, operations, and business outcomes. The Journey Mapping Master Class & Toolkit offers a path to effectively equip many members of your team, wherever they’re located.
“The Journey Mapping Master Toolkit took hours and hours of prep work off of our plates. It enables us to spend our time where we really need to: listening to and learning from our customers.”

Lauren McAteer

Siemens Healthineers

How Many Licenses
Do I Need?

CX Pro Edition

Each seat provides one person with access to the Journey Mapping Master Class & Toolkit platform and a license to use all content, tools, and templates to create unlimited maps for your organization.

To equip multiple members of your team, you will need to purchase a separate seat for each person who will be accessing and using the Master Class & Toolkit. Seats are non-transferrable.

Vendor Edition

We offer select vendors and agencies the ability to license our Master Class & Toolkit on their own client projects. Contact us to inquire about licensing arrangements.

Journey Mapping Master Class & Toolkit
CX Pro Subscription

Please contact us for enterprise pricing or alternate payment methods.

“Kerry Bodine is the LeBron James of journey mapping”
John Dumo
Director of Customer Experience
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