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Become a Mapping Master

Now more than ever, you need to understand your customers’ needs and expectations — so you can better support their goals and tasks.

Bodine & Co.’s Journey Mapping Master Toolkit is the industry’s only solution to combine the expert instruction and ready-to-use tools you need to create effective journey maps.

We’ve poured more than a decade of research and hands-on experience into this best-in-class platform of knowledge, guidance, tools, and templates — so you and your team can become journey mapping masters in no time.

A robust, secure, and easy to use online portal that you can access anytime, anywhere. Working from home? We got you covered.
Practical guidance to walk you through every step of the journey mapping process — from your project kickoff to the development of your maps.
28 planning & facilitation tools
Ready-to-use spreadsheets, planning docs, guides, and slide decks so you can sidestep process inefficiencies and reduce your mapping time and costs.
Best-in-class templates
Professional persona and journey map templates to help you capture and communicate your business-critical insights.
Optional expert support
An option for expert coaching whenever you need input on key decisions, feedback on your work, or help getting around roadblocks.
All updates and additions
Access to all new and updated content, tools, and templates released during your one-year subscription period.

Value Delivered

Actionable advice

Proven expertise

Cost savings

Focused efforts

Support Add-ons

Actionable advice

The Journey Mapping Master Toolkit is not an academic course in journey mapping. It’s a detailed step-by-step field guide that will walk you through every phase of project planning and execution, accompanied by every tool and template you’ll need along the way.

Proven expertise

The world’s leading brands seek out our journey mapping services — and we’ve mapped with organizations across a wealth of B2C and B2B industries. This experience means that we’ve encountered journey mapping challenges and roadblocks that aren’t yet on your radar.

Cost savings

We’ve documented everything we know about how to run successful journey mapping projects in the Journey Mapping Master Toolkit. Take advantage of our expertise to avoid the mistakes and time drain that plague new processes — without spending six (or even seven!) figures on a typical consultant-led journey mapping project.

Focused efforts

Our ready-to-use, best-in-class tools allow your team to focus on what’s most important — your business objectives and your customers’ experiences — not on figuring out the logistics required to plan and execute an effective journey mapping initiative.

Support Add-ons

Your one-year subscription gives you access to a robust platform of knowledge and tools so you can complete your journey mapping initiatives on your own, along with the option to add on one-on-one coaching when you need additional support.

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Your Return On Investment

Leapfrog Over
The tools, templates, and processes included in the Toolkit are the same ones we’ve been using for years on our own successful client engagements. That means you don’t have to reinvent the wheel or second guess your steps. Instead, you’ll move quickly and confidently using resources that have been developed and tested by the experts at Bodine & Co.
A single journey mapping project with an outside consultant can easily run north of six figures. At a fraction of that price, our Toolkit delivers a ready-to-use and repeatable system to launch or expand your journey mapping efforts — and an entire year to create unlimited maps for your organization.
Scale Up
Journey mapping is a team sport. The more people you have with the skills to do it effectively, the bigger the impact journey mapping will have on your experiences, operations, and business outcomes. The Journey Mapping Master Toolkit offers a path to effectively equip many members of your team, wherever they’re located.
“The Journey Mapping Master Toolkit brought a level of polish and thoughtfulness to our journey mapping, taking hours and hours of prep work off of our plates, with easy to use templates that scale across our national organization. It enables us to spend our time where we really need to: listening to and learning from our customers.”

Lauren McAteer

Siemens Healthineers

How Many Licenses
Do I Need?

CX Pro Edition

Each subscription provides one person with access to the Journey Mapping Master Toolkit platform and a license to use all Toolkit content, tools, and templates to create unlimited maps for your organization throughout the licensing year.

To equip multiple members of your team, you will need to purchase a separate subscription for each person who will be accessing and using the Toolkit. Subscription renewals are automatically processed annually on the anniversary of your original purchase. The license renewal will continue and remain valid for each one-year period unless the subscription is cancelled prior to the renewal date. Subscriptions are non-transferrable.

And yes — we offer alternative payment methods and discounts and for large teams. Just ask!

Vendor Edition

We offer select vendors and agencies the ability to license our Master Toolkit on their own client projects. Contact us to inquire about licensing arrangements.

Journey Mapping Master Toolkit
CX Pro Subscription

Please contact us for enterprise pricing or alternate payment methods.

“Kerry Bodine is the LeBron James of journey mapping”
John Dumo
Director of Customer Experience
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