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On Resistance To Change

March 16, 2018 by Kerry Bodine

On Resistance To Change

“Give me an example of a company that’s made a complete turnaround to embracing their customers.” This request always makes me chuckle. I wish I had an answer, I really do. But the sad reality is that I don’t know of a single organization that’s customer-centered through and through—except for the ones that started out (Read More...)

How To Scale Service Design: Delivery

March 12, 2018 by Kerry Bodine

How To Scale Service Design: Delivery

This is the fourth post in a series about how to scale service design, based on my closing remarks at the 2017 Service Design Global Conference in Madrid. The first three posts focused on technology, the ubiquity of contexts in which practitioners are now applying service design, and the discipline’s need for coaching. This final post will (Read More...)

Our Top 10 Customer Experience Posts of 2017

January 28, 2018 by Kerry Bodine

Our Top 10 Customer Experience Posts of 2017

It’s the beginning of a new year, which is always the perfect opportunity to reflect on the past and make grand plans for the future. (And just in case you’re wondering, that’s exactly what we’re doing here at Kerry Bodine & Co.) As part of that effort, I recently took a look back at our (Read More...)

Why You Need To Measure Journeys—Not Just Touchpoints

October 2, 2017 by Kerry Bodine

Why You Need To Measure Journeys—Not Just Touchpoints

The concept of customer journeys isn’t new to the customer experience world. Yet it’s taken some time for organizations to evolve from simply creating journey maps to actively using the journey as a framework for how they do business. One of the most exciting developments of the past few years is the recognition, in the (Read More...)

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You Must Invest In Customer Experience

July 31, 2017 by Kerry Bodine

You Must Invest In Customer Experience

Back in May 2014, I wrote a post titled The Connection Between Customer Satisfaction & Stock Price. The American Customer Satisfaction Index (ACSI) had recently made headlines, along with a 13-year financial analysis of the publicly traded companies in the index. Here’s the gist of my post: The ACSI had created a stock portfolio comprising (Read More...)

Forward To New eBook on Customer Success

March 21, 2016 by Kerry Bodine

Forward To New eBook on Customer Success

The disciplines of marketing and sales have traditionally owned a controlling stake in building customer relationships. On the surface, this makes a certain amount of sense: We need to make customers aware of our offerings and get them in the door. And certainly, this focus on attracting, or hunting, new customers has been a short-term (Read More...)

Customer Experience First, Business Strategy Second

October 6, 2015 by Kerry Bodine

Customer Experience First, Business Strategy Second

Happy CX Day! On this important day, I want to discuss an important topic: strategy. In a recent post, I lamented how many companies today focus on business strategy first and customer experience strategy second. They decide what they’re going to do—and, as an afterthought, make decisions about how they’ll deliver their products and services. (Read More...)

Which Comes First: Big Business Decisions OR Customer Experience?

August 17, 2015 by Kerry Bodine

Which Comes First: Big Business Decisions OR Customer Experience?

Over the past year, I’ve had several prospective clients get excited about improving their customer experience—and then postpone their CX initiatives because they first need to “prioritize defining the business requirements” or because they’re about to “embark on a major org change.” This approach always leaves me scratching my head. While these types of initiatives (Read More...)

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