Who It’s For

Anyone looking to leverage journey mapping to cut through complexity and identify the right course of action for your organization.

Business-to-business organizations that need to map journeys including multiple personas.

What You’ll Get

Tools

  • Single-Persona Journey Map Template (Powerpoint)
  • Multiple-Persona Journey Map Template (Powerpoint)
  • Design features and flexibility to apply your own brand
  • A robust collection of icons to communicate customer touchpoints
  • Graphic visualizations (customer behavioral patterns such as loops and branching)
  • Easy-to-populate graphs and figures for quantitative data
  • Persona Template (Powerpoint)
  • Persona Summary Template (PowerPoint to compare and understand opportunities across multiple personas)
  • Insight & Action Summary Template (PowerPoint to capture and share critical insights across multiple journeys, revealing the big picture, and enabling more effective decision-making)

Expert Guidance

  • Instructional Sample Map (A complete set of annotated maps with in-depth explanations of each section and pro-tips on how to complete a map on your own)
  • How-To Guide (An in-depth 16-page instructional guide that provides critical knowledge and tactics to effectively use your toolkit to complete journey maps and make strategic business decisions)
  • Recorded Webinar (You’ll hear directly from journey mapping expert and thought leader, Kerry Bodine, on how to use journey maps to drive better business decisions)