Virtual Journey Mapping Bootcamp

Our Virtual Journey Mapping Bootcamp dives deep into the knowledge and skills needed to understand — and act on — the rapidly changing needs and expectations of your employees and customers.

This workshop delivers:

• The big picture of journey mapping: What it is, how it helps overcome organizational silos, and how an integrated view of the employee and customer experience drives business performance.
• Guidance on how to plan a journey mapping initiative, including choosing journeys to map, developing personas, aggregating internal assumptions, recruiting research participants, creating ready-to-share maps, and conducting post-mapping working sessions to deliver outcomes for your organization.
• Training exercises that enable you to learn and practice new skills, with group discussion and individualized feedback throughout.
• Opportunities to share ideas and best practices with peers from other organizations.

Part 1 will help you build a solid understanding of the journey mapping methodology and how you can apply it to specific business challenges. These sessions will be structured around the first three steps of our proven step-by-step methodology for creating effective journey maps: 

• Step 1: Hypothesize the experience you currently deliver.
• Step 2: (In)validate your hypotheses with employees/customers.
• Step 3: Create maps that will generate empathy and drive action.

Part 2 will continue to focus on our proven journey mapping methodology, exploring how you can drive action with your maps. We’ll explore ways for you to get to the root of customer pain points, practice a differentiated brainstorming process, and discuss multiple ways to prioritize possible solutions.

• Step 4: Analyze what’s happening behind the scenes.
• Step 5: Prioritize solutions that will improve your business outcomes.

Gain the mapping skills you need in a convenient time and place — virtually.

You’ll get access to pre-bootcamp instructional videos and suggested reading in our online portal. Then you’ll connect with Kerry Bodine and fellow attendees for four half-days of live Zoom sessions — and use free remote collaboration tools for all of our exercises. 

Please expect approximately 30 to 60 minutes of homework at the end of the first three days to finish work started during our live session.