Virtual Journey Mapping Bootcamp

May 2024

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Dive into your customer and employee journeys.

Hard-hitting content. Sessions that fit into your workday. Our virtual bootcamp delivers a practical primer on journey mapping that you can immediately put into action for your organization.

Level Up

We cover a lot of ground in these fast-paced sessions. So much so, in fact, that one recent attendee compared our bootcamps to an “MBA on steroids.”  A combination of pre-bootcamp videos, interactive presentations, demonstrations, hands-on exercises, and group discussions cater to different learning styles.

New Skills

Kerry Bodine creates an inviting, collaborative environment that will push you to put your new knowledge and skills to work. You’ll focus on an employee or customer journey of your choice, so your bootcamp exercises will address a real-world business challenge that’s important to you and your organization.

Make The
Business Case

This bootcamp delivers the insights and talking points to demonstrate how effective employee and customer journeys lead to meaningful business outcomes, equipping you to create buy-in for your mapping efforts.

When & Where?

Your office… Your kitchen table… Wherever you’ll be comfortable and productive.

Wednesday, May 7, 2024
Thursday, May 8, 2024

Wednesday, May 15, 2024
Thursday, May 16, 2024

11:00am – 3:30 Eastern time


Four half-day sessions. Live demonstrations. Turnkey how-to templates for journey maps and working sessions. One year of access to all course videos and materials. Answers to your biggest journey mapping questions and challenges. Discussions and networking opportunities with other participants.


Kerry Bodine, journey mapping thought leader and co-author of Outside In: The Power of Putting Customers at the Center of Your Business, will be your instructor and coach for these engaging and interactive sessions.



Part 1: Creating Journey Maps

Part 2: Fixing CX Pain Points

Going Virtual


Our Virtual Journey Mapping Bootcamp dives deep into the knowledge and skills needed to understand — and act on — the rapidly changing needs and expectations of your employees and customers.

This workshop delivers:

  • The big picture of journey mapping: What it is, how it helps overcome organizational silos, and how an integrated view of the employee and customer experience drives business performance.
  • Guidance on how to plan a journey mapping initiative, including choosing journeys to map, developing personas, aggregating internal assumptions, recruiting research participants, creating ready-to-share maps, and conducting post-mapping working sessions to deliver outcomes for your organization.
  • Training exercises that enable you to learn and practice new skills, with group discussion and individualized feedback throughout.
  • Opportunities to share ideas and best practices with peers from other organizations.
Part 1: Creating Journey Maps

Part 1 will help you build a solid understanding of the journey mapping methodology and how you can apply it to specific business challenges. These sessions will be structured around the first three steps of our proven step-by-step methodology for creating effective journey maps: 

  • Step 1: Hypothesize the experience you currently deliver.
  • Step 2: (In)validate your hypotheses with employees/customers.
  • Step 3: Create maps that will generate empathy and drive action.
Part 2: Fixing CX Pain Points

Part 2 will continue to focus on our proven journey mapping methodology, exploring how you can drive action with your maps. We’ll explore ways for you to get to the root of customer pain points, practice a differentiated brainstorming process, and discuss multiple ways to prioritize possible solutions.

  • Step 4: Analyze what’s happening behind the scenes.
  • Step 5: Prioritize solutions that will improve your business outcomes.
Going Virtual

Gain the mapping skills you need in a convenient time and place — virtually.

You’ll get access to pre-bootcamp instructional videos and suggested reading in our online portal. Then you’ll connect with Kerry Bodine and fellow attendees for four half-days of live Zoom sessions — and use free remote collaboration tools for all of our exercises. 

Please expect approximately 30 to 60 minutes of homework at the end of the first three days to finish work started during our live session.

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Bootcamp Takeaways

A Hypothesis Map for Your Most Important Journey
Leave with your own journey map based on your knowledge and assumptions of the customer journey — and everything you learned during the bootcamp.
Proposed Solutions to Your Journey Pain Points
Brainstorm solutions to the challenges across your customer / employee journey — and throughout your organization’s behind-the-scenes activities.
One Year of Access to Digital Bootcamp Materials
Receive one year of access to bootcamp instructional videos and materials, complete with journey map examples and exercises to take back to your team.
“A very well organized remote experience, which I’d love to emulate for upcoming internal workshops.”

Fabienne Saez-Tomlin

JPMorgan Chase

“Very engaging!! The right amount of lecture and doing. The virtual tools worked out perfectly.”

Amy Zoldowski

John Hancock

“Really enjoyed the format, Kerry’s presentations, and the interactions with the other participants!”

Anne Bakstad


“All the tools and knowledge provided can be applied to our business in a multitude of ways, which makes the program a great value. I feel like I’m going home with a truckload of new ways to re-invest in our organization.”

Beth Johnson



Your dog and cat friends are more than welcome to attend with you. However, please be sure to purchase a ticket for each human attendee — even if you’re attending from the same room.

Your registration includes:
  • Four half days of interactive presentations, discussions, demonstrations, and exercises
  • A practical focus on your organization’s most important customers and journeys
  • Turnkey how-to templates for journey maps and working sessions
  • One year of access to bootcamp instructional videos and materials
  • Answers to your biggest journey mapping questions & challenges
  • Discussions and networking opportunities with other participants

To register someone else in your organization, just let us know and we’ll transfer the registration.

To register multiple people, please contact us to arrange an invoice.

Price is in US Dollars. Should your plans change, the cost of your bootcamp ticket(s) may be applied to the purchase of a product or future bootcamp, speech, or consulting engagement with Bodine & Co. You are also welcome to substitute another individual from your organization to attend in your place.




“Kerry Bodine is the LeBron James of journey mapping”
John Dumo
Director of Customer Experience
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