Virtual Journey Mapping Bootcamp

October 7 – 8, 2020

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Let’s Get Virtual

Now more than ever, it’s critical to understand your customers’ changing needs and expectations.

This virtual bootcamp delivers a hard-hitting, practical primer on journey mapping that you can immediately put into action for your organization. A combination of rigor and fun allows room for personalized discussions and activities, so you can get actionable insights from these immersive two days.

Level Up

One recent attendee compared our bootcamps to an “MBA on steroids.” We cover a lot of ground in these fast-paced sessions. A combination of lectures, hands-on exercises, group discussions, and individual reflection make learning productive.

New Skills

Kerry Bodine creates an inviting, collaborative environment that will push you to put new knowledge and skills to work on issues that directly benefit your customers, employees, and shareholders.

Make The Business Case

This bootcamp delivers the insights and talking points to demonstrate how great customer journeys lead to great business outcomes, equipping you to get buy-in for your mapping efforts.


Two days of interactive lectures. Exercises focused on your most important customer journeys. Your biggest journey mapping questions answered. A workbook with example maps and exercises.
All presentation materials. Plus discussions and networking opportunities with other participants.

When & Where

Wednesday, October 7, 2020
7:00am – 3:00pm PT

Thursday, October 8, 2020
7:00am – 3:00pm PT

Your office… Your kitchen table… Wherever you’re safe and comfortable!


Kerry Bodine, journey mapping thought leader and co-author of Outside In, will be your fearless leader for these two engaging and interactive days.



Day 1

Day 2

Going Virtual


Our two-day Virtual Journey Mapping Bootcamp dives deep into the knowledge and skills needed to understand — and act on — your customers’ rapidly changing needs and expectations.

This workshop delivers:

  • The big picture of journey mapping: What it is, how it helps overcome organizational silos, and how an integrated view of customer experience drives business performance.
  • Advice on how to plan a journey mapping initiative — with guidance on essential practices such as creating personas, choosing journeys to map, recruiting research participants, and managing logistics.
  • Plenty of training exercises that enable you to learn and practice new skills, with group discussion and feedback throughout.
  • Opportunities to share ideas and best practices with peers from other organizations.
Day 1

Day 1 will help you build a solid understanding of the journey mapping methodology and how you can apply it to specific business challenges. The day will be structured around the importance of the customer journey and the first three steps of our proven step-by-step methodology for creating effective journey maps: 

  • Step 1: Hypothesize the experience you currently deliver
  • Step 2: (In)validate your hypotheses with customers
  • Step 3: Create maps that will generate empathy and drive action
Day 2

Day 2 will continue to focus on our proven methodology, exploring how you can drive action with your journey maps:  

  • Step 4: Analyze what’s happening behind the scenes
  • Step 5: Design solutions that will improve your business outcomes
Going Virtual

We’ve adapted every part of our signature two-day IRL Journey Mapping Bootcamp to our new remote-work world — enabling you and your team to gain the mapping skills you need now.

We’ll send all the connection instructions several days prior to the bootcamp. You’ll connect with Kerry Bodine and fellow attendees for two days of live video instruction — and use free remote collaboration tools for all of our exercises. 

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Bootcamp Takeaways

A Hypothesis Map For Your Most Important Journey
Leave with your own journey map based on your knowledge and assumptions of the customer journey — and everything you learned during the bootcamp.
Proposed Solutions To Your Customers’ Pain Points
Brainstorm solutions to the challenges across your customer journey — and throughout your organization’s behind-the-scenes activities.
Digital Bootcamp Materials
Receive digital copies of the presentations and a digital workbook with journey map examples and exercises to take back to your team.
“A very well organized remote experience, which I’d love to emulate for upcoming internal workshops.”

Fabienne Saez-Tomlin

JPMorgan Chase

“Very engaging!! The right amount of lecture and doing. The virtual tools worked out perfectly.”

Amy Zoldowski

John Hancock

“Really enjoyed the format, Kerry’s presentations, and the interactions with the other participants!”

Anne Bakstad


“All the tools and knowledge provided can be applied to our business in a multitude of ways, which makes the program a great value. I feel like I’m going home with a truckload of new ways to re-invest in our organization.”

Beth Johnson



Your dog and cat friends are more than welcome to attend with you. However, please be sure to purchase a ticket for each human attendee — even if you’re attending from the same room.

Your registration includes:
  • Two days of interactive lectures
  • Exercises focused on your most important customer journeys
  • Your biggest journey mapping questions answered by Kerry Bodine
  • A workbook with example maps and exercises
  • All presentation materials
  • Discussions and networking opportunities with other participants


Registration for this bootcamp is now closed.
Get in touch to schedule a virtual bootcamp for your organization.
Contact us

Price is in US Dollars. Should your plans change, the cost of your bootcamp ticket(s) may be applied to the purchase of a product or future bootcamp, speech, or consulting engagement with Kerry Bodine & Co. You are also welcome to substitute another individual from your organization to attend in your stead.

“Kerry Bodine is the LeBron James of journey mapping”
John Dumo
Director of Customer Experience
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