Virtual Journey Mapping Bootcamp

May 2021

DetailsAgendaTakeawaysRegister
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An “MBA on steroids.”

Hard-hitting content. Sessions that fit into your workday. Our two-part virtual bootcamp delivers a practical primer on journey mapping that you can immediately put into action for your organization.

Part 1: Introduction to Journey Mapping
Tuesday, May 4, 2021 & Wednesday, May 5, 2021 8:00am - 12:30 PT both days
Part 2: Fixing Customer Pain Points at the Root
Tuesday, May 11, 2021 & Wednesday, May 12, 2021 8:00am - 12:30 PT both days
Level Up
Quickly
One recent attendee compared our bootcamps to an “MBA on steroids.” We cover a lot of ground in these fast-paced sessions. A combination of lectures, hands-on exercises, group discussions, and individual reflection make learning productive.
Apply
New Skills
Kerry Bodine creates an inviting, collaborative environment that will push you to put new knowledge and skills to work on issues that directly benefit your customers, employees, and shareholders.
Make The Business Case
This bootcamp delivers the insights and talking points to demonstrate how great customer journeys lead to great business outcomes, equipping you to get buy-in for your mapping efforts.
What
Two days of interactive lectures. Exercises focused on your most important customer journeys. Your biggest journey mapping questions answered. A workbook with example maps and exercises. All presentation materials. Plus discussions and networking opportunities with other participants.
Who
Kerry Bodine, journey mapping thought leader and co-author of Outside In, will be your fearless leader for these two engaging and interactive days.
Where
Your office... Your kitchen table... Wherever you’re safe and comfortable!

Agenda

Overview

Part 1: Intro to Journey Mapping

Part 2: Fixing CX Pain Points

Going Virtual

Overview

Our two-part Virtual Journey Mapping Bootcamp dives deep into the knowledge and skills needed to understand — and act on — your customers’ rapidly changing needs and expectations.

This workshop delivers:

  • The big picture of journey mapping: What it is, how it helps overcome organizational silos, and how an integrated view of customer experience drives business performance.
  • Advice on how to plan a journey mapping initiative — with guidance on essential practices such as creating personas, choosing journeys to map, recruiting research participants, and managing logistics.
  • Plenty of training exercises that enable you to learn and practice new skills, with group discussion and feedback throughout.
  • Opportunities to share ideas and best practices with peers from other organizations.
Part 1: Intro to Journey Mapping

Part  1 — May 4 & 5, 2021

Part 1 will help you build a solid understanding of the journey mapping methodology and how you can apply it to specific business challenges. These sessions will be structured around the importance of the customer journey and the first three steps of our proven step-by-step methodology for creating effective journey maps: 

  • Step 1: Hypothesize the experience you currently deliver
  • Step 2: (In)validate your hypotheses with customers
  • Step 3: Create maps that will generate empathy and drive action
Part 2: Fixing CX Pain Points

Part  2 — May 11 & 12, 2021

Part 2 will continue to focus on our proven journey mapping methodology, exploring how you can drive action with your maps. We’ll explore ways for you to get to the root of customer pain points, practice our tried and tested brainstorming process, and discuss multiple ways to prioritize possible solutions.

  • Step 4: Analyze what’s happening behind the scenes
  • Step 5: Prioritize solutions that will improve your business outcomes
Going Virtual

We’ve adapted every part of our signature two-day IRL Journey Mapping Bootcamp to our remote-work world — enabling you and your team to gain the mapping skills you need now.

We’ll send all the connection instructions several days prior to the bootcamp. You’ll connect with Kerry Bodine and fellow attendees for two days of live video instruction — and use free remote collaboration tools for all of our exercises. 

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Bootcamp Takeaways

A Hypothesis Map For Your Most Important Journey
Leave with your own journey map based on your knowledge and assumptions of the customer journey — and everything you learned during the bootcamp.
Proposed Solutions To Your Customers’ Pain Points
Brainstorm solutions to the challenges across your customer journey — and throughout your organization’s behind-the-scenes activities.
Digital Bootcamp Materials
Receive digital copies of the presentations and a digital workbook with journey map examples and exercises to take back to your team.
“A very well organized remote experience, which I’d love to emulate for upcoming internal workshops.”

Fabienne Saez-Tomlin

JPMorgan Chase

“Very engaging!! The right amount of lecture and doing. The virtual tools worked out perfectly.”

Amy Zoldowski

John Hancock

“Really enjoyed the format, Kerry’s presentations, and the interactions with the other participants. I was worried that 8 hours a day on video might be super draining, but it wasn’t!”

Anne Bakstad

ServiceNow

“All the tools and knowledge provided can be applied to our business in a multitude of ways, which makes the program a great value. I feel like I’m going home with a truckload of new ways to re-invest in our organization.”

Beth Johnson

EPB

Register

Your dog and cat friends are more than welcome to attend with you. However, please be sure to purchase a ticket for each human attendee — even if you’re attending from the same room.

Your registration includes:
  • Two days of interactive lectures
  • Exercises focused on your most important customer journeys
  • Your biggest journey mapping questions answered by Kerry Bodine
  • A workbook with example maps and exercises
  • All presentation materials
  • Discussions and networking opportunities with other participants

 

Virtual Journey Mapping Bootcamp: May 2021
$1,799
Attendee

Price is in US Dollars. Should your plans change, the cost of your bootcamp ticket(s) may be applied to the purchase of a product or future bootcamp, speech, or consulting engagement with Kerry Bodine & Co. You are also welcome to substitute another individual from your organization to attend in your stead.

“Kerry Bodine is the LeBron James of journey mapping”
John Dumo
Director of Customer Experience
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