Virtual Journey Mapping Bootcamp

Our Virtual Journey Mapping Bootcamp dives deep into the knowledge and skills needed to understand — and act on — your customers’ rapidly changing needs and expectations.

This workshop delivers:

• The big picture of journey mapping: What it is, how it helps overcome organizational silos, and how an integrated view of customer experience drives business performance.
• Advice on how to plan a journey mapping initiative — with guidance on essential practices such as creating personas, choosing journeys to map, and recruiting research participants.
• Plenty of training exercises that enable you to learn and practice new skills, with group discussion and feedback throughout.
• Opportunities to share ideas and best practices with peers from other organizations.

Part  1 — February 23 & 24, 2021

Part 1 will help you build a solid understanding of the journey mapping methodology and how you can apply it to specific business challenges. These sessions will be structured around the importance of the customer journey and the first three steps of our proven step-by-step methodology for creating effective journey maps: 

• Step 1: Hypothesize the experience you currently deliver
• Step 2: (In)validate your hypotheses with customers
• Step 3: Create maps that will generate empathy and drive action

Part  2 — March 2 & 3, 2021

Part 2 will continue to focus on our proven journey mapping methodology, exploring how you can drive action with your maps. We’ll explore ways for you to get to the root of customer pain points, practice our tried and tested brainstorming process, and discuss multiple ways to prioritize possible solutions.

• Step 4: Analyze what’s happening behind the scenes
• Step 5: Prioritize solutions that will improve your business outcomes

Part 3 — March 9 & 10, 2021

Part 3 is a must-attend for anyone working in a marketing- or content-related role. Building on your hypothesis maps from Part 1, these sessions will help you identify brand and marketing gaps in your customer journey. You’ll then plan new content strategies and marketing tactics to better support your customers and your brand.

We’ve adapted every part of our signature two-day IRL Journey Mapping Bootcamp to our remote-work world — enabling you and your team to gain the mapping skills you need now.

We’ll send all the connection instructions several days prior to the bootcamp. You’ll connect with Kerry Bodine and fellow attendees for two days of live video instruction — and use free remote collaboration tools for all of our exercises.