Hard-hitting content. Sessions that fit into your workday. Our two-part virtual bootcamp delivers a practical primer on journey mapping that you can immediately put into action for your organization.

Part 1: Introduction to Journey Mapping

This introduction will help you build a solid understanding of the journey mapping methodology and how you can apply it to specific business challenges. These sessions will be structured around the importance of the customer journey and the first three steps of our proven step-by-step methodology for creating effective journey maps: 

• Step 1: Hypothesize the experience you currently deliver
• Step 2: (In)validate your hypotheses with customers
• Step 3: Create maps that will generate empathy and drive action

Part 1 will run from 8:00am – 12:30 PT on Tuesday, May 4 & Wednesday, May 5, 2021.

Part 2: Fixing Customer Pain Points at the Root

If you need to know how to fix your customers’ pain points or you’ve been wanting an overview of design thinking, this session is for you. We’ll continue with our proven journey mapping methodology, exploring ways for you to get to the root of customer pain points, practicing our tried and tested brainstorming process, and discussing multiple ways to prioritize possible solutions.

• Step 4: Analyze what’s happening behind the scenes
• Step 5: Prioritize solutions that will improve your business outcomes

Part 2 will run from 8:00am – 12:30 PT on Tuesday, May 11 & Wednesday, May 12, 2021.

I hope you’ll join me in May for these valuable sessions!