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Webinar: 3 Proven Ways To Master The Customer Journey

Jan. 9, 2020 by Kerry Bodine

Webinar: 3 Proven Ways To Master The Customer Journey

In today’s digital era, consumers are rapidly continuing to switch from offline to online — and the contact center may be the only time your customer interacts with your business. As a result, it is imperative to master the customer journey in order to gain insight into your customer’s pain points along each and every (Read More...)

Introducing The Journey Mapping Master Toolkit

Dec. 9, 2019 by Kerry Bodine

Introducing The Journey Mapping Master Toolkit

I’m thrilled to announce the launch of our Journey Mapping Master Toolkit — the industry’s only solution to combine the expert guidance and ready-to-use tools that you need to create effective maps.  I’ve downloaded nearly every detail that’s in my head related to how to run a journey mapping project, including the exact tools and templates that Bodine & (Read More...)

Q&A From My Webinar: The Path To Journey Management

Jun. 5, 2019 by Kerry Bodine

Q&A From My Webinar: The Path To Journey Management

Two weeks ago, I delivered a webinar called “The Path To Journey Management” in partnership with Intouch Insight, a CX management solutions provider. (You can still register to watch the replay.) We got a ton of great questions about the content I presented. So many, in fact, that I didn’t have time to answer them (Read More...)

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2 Key Differences in B2B Journey Maps

Jan. 22, 2019 by Kerry Bodine

2 Key Differences in B2B Journey Maps

In our journey mapping bootcamps, we’re often asked whether there’s anything that organizations need to think about or do differently when creating business-to-business (B2B) journey maps. While the overall process for creating these maps is the same, there are two key differences. Difference #1: B2B personas align with job functions. Every journey map needs to (Read More...)

Our Top 10 Customer Experience Posts of 2018

Jan. 10, 2019 by Kerry Bodine

Our Top 10 Customer Experience Posts of 2018

It’s the beginning of a new year, which is always the perfect opportunity to reflect on the past and make grand plans for the future. (And just in case you’re wondering, that’s exactly what we’re doing here at Kerry Bodine & Co.) As part of that effort, I recently took a look back at our (Read More...)

Cyber Monday Sale on 2019 Bootcamps

Nov. 26, 2018 by Kerry Bodine

Cyber Monday Sale on 2019 Bootcamps

We hope you’ll join us in one of these fun locations next year for our two-day customer journey mapping bootcamps: January 30 & 31 in San Francisco: Our signature journey mapping bootcamp, which one recent attendee called “an MBA on steroids” May 8 & 9 in Chicago: Our newest workshop on journey mapping and facilitation, (Read More...)

Journey Mapping From Coast To Coast

Aug. 8, 2018 by Kerry Bodine

Journey Mapping From Coast To Coast

Summer’s still in full swing. But our final two journey mapping bootcamps of 2018 are right around the corner. September 12 – 13 in Boston Our signature journey mapping bootcamp is the perfect starting point for those just getting their feet wet, of for those looking for a methodology refresh. Establish a strong foundation in (Read More...)

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