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Virtual Journey Mapping Bootcamp: August 4 & 5

July 6, 2020 by Kerry Bodine

Virtual Journey Mapping Bootcamp: August 4 & 5

In-person training won’t be back for a while… But the need to understand your customers’ behaviors, needs, and expectations remains. To help you drive critical customer-centric decision-making in your organization, I’m hosting a Virtual Journey Mapping Bootcamp on August 4 & 5, 2020.  Day 1 will help you build a solid understanding of the journey (Read More...)

Virtual Journey Mapping Bootcamp: May 20 & 21

Apr. 19, 2020 by Kerry Bodine

Virtual Journey Mapping Bootcamp: May 20 & 21

We’re in the midst of the most momentous and rapid change to human behavior that many of us will ever see. Even as countries around the world look to ease restrictions on citizens’ movement, this transformation will have a lasting impact on both our personal and professional lives for months and years to come. That (Read More...)

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Introducing The Journey Mapping Master Toolkit

Dec. 9, 2019 by Kerry Bodine

Introducing The Journey Mapping Master Toolkit

I’m thrilled to announce the launch of our Journey Mapping Master Toolkit — the industry’s only solution to combine the expert guidance and ready-to-use tools that you need to create effective maps.  I’ve downloaded nearly every detail that’s in my head related to how to run a journey mapping project, including the exact tools and templates that Bodine & (Read More...)

Q&A From My Webinar: The Path To Journey Management

June 5, 2019 by Kerry Bodine

Q&A From My Webinar: The Path To Journey Management

Two weeks ago, I delivered a webinar called “The Path To Journey Management” in partnership with Intouch Insight, a CX management solutions provider. (You can still register to watch the replay.) We got a ton of great questions about the content I presented. So many, in fact, that I didn’t have time to answer them (Read More...)

2 Key Differences in B2B Journey Maps

Jan. 22, 2019 by Kerry Bodine

2 Key Differences in B2B Journey Maps

In our journey mapping bootcamps, we’re often asked whether there’s anything that organizations need to think about or do differently when creating business-to-business (B2B) journey maps. While the overall process for creating these maps is the same, there are two key differences. Difference #1: B2B personas align with job functions. Every journey map needs to (Read More...)

Our Top 10 Customer Experience Posts of 2018

Jan. 10, 2019 by Kerry Bodine

Our Top 10 Customer Experience Posts of 2018

It’s the beginning of a new year, which is always the perfect opportunity to reflect on the past and make grand plans for the future. (And just in case you’re wondering, that’s exactly what we’re doing here at Kerry Bodine & Co.) As part of that effort, I recently took a look back at our (Read More...)

Journey Mapping From Coast To Coast

Aug. 8, 2018 by Kerry Bodine

Journey Mapping From Coast To Coast

Summer’s still in full swing. But our final two journey mapping bootcamps of 2018 are right around the corner. September 12 – 13 in Boston Our signature journey mapping bootcamp is the perfect starting point for those just getting their feet wet, of for those looking for a methodology refresh. Establish a strong foundation in (Read More...)

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