I’m excited to announce two additions to our 2017 workshop lineup!

NEW! Brand Experience
Please contact us to schedule your private workshop.
We’ve taken the best of our Designing Brand Experiences consulting offering and compressed it into a one-day workshop. In this interactive workshop, we’ll help you examine your organization’s brand from the outside in and analyze how it’s currently expressed to customers across their entire journey. We’ll explore the promises you make to customers, how those promises are kept or inadvertently broken, and how you can design future experiences that are in line with your brand.

NEW! Journey Mapping Facilitation Skills
Please contact us to schedule your private workshop.
By popular demand, we’ve developed a new one-day workshop to help you take your journey mapping skills to the next level. Over the course of a day, we’ll walk you through typical journey mapping exercises and show you how to facilitate each one. You’ll learn best practices, try out facilitation techniques, and swap war stories with other facilitators-in-training. By the end of the day, you’ll understand how facilitation skills can help you uncover rich insights about your customers’ needs and gain first-hand knowledge of how to employ those skills in your own customer research.

Customer Journey Mapping
August 16 & 17 in San Francisco
September 26 & 27 in Boston
November 15 & 16 in Chicago
And, of course, we’ll be holding our flagship two-day journey mapping workshop in May, August, and a soon-to-be-announced date in the fall. Whether you’re just getting started with customer journey mapping or looking for a methodology refresh, our two-day interactive workshop will help you develop the skills and know-how you need to effectively employ journey mapping within your organization.