Organizers for the annual SXSW interactive, film, and music festivals recently posted their 2015 programming lineup — and I’m thrilled to announce that I’ll be presenting with my friend and colleague, Lisa Lindström, CEO of the experience design firm Doberman.

Our session, How Kids Changed the Way We Design for Adults, will showcase the lessons that Doberman has learned over years of working with users of all ages. The punch line: By adapting your research and design processes to align with the preferences, cognitive abilities, social skills, and attention spans of kids — you’ll be better armed to create innovative, intuitive, and delightful products and services for adults.

SXSW Interactive will take place on March 13 – 17, 2015 in Austin, Texas. You can find out more about the event and our talk. We hope to see you there!