Last week I published the first in a series of four posts on how to scale service design, based on my closing remarks at this year’s Service Design Global Conference in Madrid. The focus of that first post was technology. In today’s post, the second in the series, I’ll talk about ubiquity. “Ubiquity” can mean a lot (Read More...)
Several weeks ago, I had the honor of delivering the closing remarks at this year’s Service Design Global Conference in Madrid. The theme of the conference this year was “Service Design at Scale”—and over the course of the three days in Madrid, I was inspired by the conference presentations, projects from the Service Design Award (Read More...)
If you haven’t noticed, the field of service design has been picking up steam over the past several years—largely in part, in my opinion, to its natural alignment with helping organizations create better customer experiences. The latest evidence that the discipline is on a roll is that right now you can attend not one, not (Read More...)
Want to learn more about journey mapping? We have two opportunities this coming November for you to join us for a hands-on workshop in downtown Chicago. If you’re got 2 hours… Join us at CMSWire’s DX summit on November 13. In our two-hour mini workshop, we’ll go over the essential features of journey maps and (Read More...)
For the past two years, I’ve participated as a member of the jury for the Service Design Award, presented by the Service Design Network. In this role, I’ve gotten to review inspiring design work from around the globe. This year, I’m honored to serve as the head of the jury. Here’s a bit more about (Read More...)
SXSW voting has now closed. Huge thanks to everyone who voted for our session. *** It’s still seven months away, but I’m already getting excited for SXSW 2016. As you might know, I have a passion for customer journey mapping—and I want to share it in Austin! The team here at Kerry Bodine & Co. (Read More...)
Organizers for the annual SXSW interactive, film, and music festivals recently posted their 2015 programming lineup — and I’m thrilled to announce that I’ll be presenting with my friend and colleague, Lisa Lindström, CEO of the experience design firm Doberman. Our session, How Kids Changed the Way We Design for Adults, will showcase the lessons that Doberman (Read More...)
I go to a lot of conferences. A lot. And frankly, I’m sick and tired of all the bad nametag design that I see — even, or I should say especially, at DESIGN conferences. Here the major problems: Tiny type. Type sizes that are easy to read on a screen or on a printout that (Read More...)
I’ve submitted two really fun sessions for SXSW 2015. The first, It’s Time To Design Better Smartwatch Interfaces, will share the results of a wearables research study that I’m collaborating on with the talented folks at AnswerLab. The second, How Kids Changed The Way We Design For Adults, is based on the amazing design work (Read More...)