Partner Programs
& PACs
The strongest partnerships don’t just drive transactions — they deliver transformational customer value.
WORK WITH THE customer-centricity EXPERTS
Kerry Bodine wrote the book on customer experience — literally. Now Bodine&Co. is reinventing the partner ecosystem as one that’s more aligned, more empowered, and more customer-centered. Because delivering customer value drives serious business impact for everyone.
Way too often, we see partner programs built around what the vendor wants — leads, sales, and new logos. But what if you designed your program around what your partners need? Even better, what if you built it around what ultimately drives value for your customers?
That’s where we come in. We’ll help you tune into customer value — and turn your partner ecosystem into a measurable growth engine.
Strategies that Accelerate Value
We’re reframing the partner ecosystem around the customer journey to help vendors and partners win more — and win bigger. From co-designing buyer-centric solutions to mapping shared KPIs, we drive a concerted shift from product-push to value-led selling.
PACs that Build Alignment
We help vendors create, convene, and facilitate world-class PACs that deliver actionable, ongoing insights and collaboration — not just one-a-year conversations. Give your boots-on-the-ground partners a true voice in shaping your strategy, products, and go-to-market motions.
Bootcamps that
Power Real Results
Our Go-To-Market Bootcamps align you and partners on shared goals and empower joint teams to build customer-focused, execution-ready GTM plans — in days, not months. Define who to target, what to say, and how to win with a focus on driving customer value.
VALUE FOR TECH VENDORS
Too often, partner programs are built around what the vendor wants — leads, sales, and logos. But what if you designed your program around what your partners need?
Even better, what if you built it around what ultimately drives value for your customers?
That's where we come in. We'll turn your partner ecosystem into a measurable growth engine.
You can expect to:
- Increase partner-sourced revenue by up to 35% through clearer alignment and enablement
- Accelerate partner-influenced deals with better joint GTM planning and sales readiness
- Expand average deal size through ecosystem-led solution selling
- Growing new partner-led pipeline by enabling more partners to generate qualified opportunities — not just leads
- Reduce ramp time for new partners through GTM Bootcamps and guided activation frameworks
- Increase share-of-wallet with strategic partners who co-create value and deepen customer relationships
- Elevate partner engagement through councils that surface insights and build alignment
- Improve partner retention with a clearer path to joint success and co-created growth plans
- Enhance customer impact by empowering partners to deliver solutions aligned to customer outcomes
- Build brand advocates who don’t just sell your product — they champion your value
- Supercharge decision-making and action with facilitation for your leadership off-sites.
Ready to Get More From Your Partnerships?
Let’s build a more aligned, more empowered, more customer-centered ecosystem — together.
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