Virtual Journey
Mapping Bootcamp

Understand, document, and improve your customer and employee journeys.

Hard-hitting content.
Sessions that fit into your workday.

Our bootcamp delivers a practical primer on journey mapping that you can immediately put into action for your organization.

Level Up
Quickly

We cover a lot of ground in these fast-paced sessions. So much so, in fact, that one recent attendee compared our bootcamps to an “MBA on steroids.” A combination of pre-bootcamp videos, interactive presentations, demonstrations, hands-on exercises, and group discussions cater to different learning styles.

Apply
New Skills

Kerry Bodine creates an inviting, collaborative environment that will push you to put your new knowledge and skills to work. You’ll focus on an employee or customer journey of your choice, so your bootcamp exercises will address a real-world business challenge that’s important to you and your organization.

Make the
Business Case

This bootcamp delivers the insights and talking points to demonstrate how effective employee and customer journeys lead to meaningful business outcomes, equipping you to create buy-in for your mapping efforts.

When & Where?

Your office… Your kitchen table… Wherever you’ll be comfortable and productive.

Tuesday, February 27 & Wednesday, February 28, 2024
Tuesday, March 5 & Wednesday, March 6, 2024

11:00am — 3:30 ET both days

What?

Four half-days sessions. Turnkey how-to templates for journey maps and working sessions. Lifetime access to instructional videos. PDFs of all presentation materials. Answers to your biggest journey mapping questions and challenges. Discussions and networking opportunities with other participants.

Who?

Kerry Bodine, journey mapping thought leader and co-author of Outside In: The Power of Putting Customers at the Center of Your Business, will be your instructor and coach for these engaging and interactive sessions.

All we need is you!

AGENDA

Overview

Our Virtual Journey Mapping Bootcamp dives deep into the knowledge and skills needed to understand — and act on — the rapidly changing needs and expectations of your employees and customers.

This workshop delivers:

The big picture of journey mapping: What it is, how it helps overcome organizational silos, and how an integrated view of the employee and customer experience drives business performance.
Guidance on how to plan a journey mapping initiative, including choosing journeys to map, developing personas, aggregating internal assumptions, recruiting research participants, creating ready-to-share maps, and conducting post-mapping working sessions to deliver outcomes for your organization.
Training exercises that enable you to learn and practice new skills, with group discussion and individualized feedback throughout.
Opportunities to share ideas and best practices with peers from other organizations.

Part 1: Creating Journey Maps

Part 1 will help you build a solid understanding of the journey mapping methodology and how you can apply it to specific business challenges. These sessions will be structured around the first three steps of our proven step-by-step methodology for creating effective journey maps:

Step 1: Hypothesize the experience you currently deliver.
Step 2: (In)validate your hypotheses with employees/customers.
Step 3: Create maps that will generate empathy and drive action.

Part 2: Fixing Journey Pain Points

Part 2 will continue to focus on our proven journey mapping methodology, exploring how you can drive action with your maps. We’ll explore ways for you to get to the root of customer pain points, practice a differentiated brainstorming process, and discuss multiple ways to prioritize possible solutions.

Step 4: Analyze what’s happening behind the scenes.
Step 5: Prioritize solutions that will improve your business outcomes.

Going Virtual

Gain the mapping skills you need in a convenient time and place — virtually.

You’ll get access to pre-bootcamp instructional videos and suggested reading in our online portal. Then you’ll connect with Kerry Bodine and fellow attendees for four half-days of live Zoom sessions — and use free remote collaboration tools for all of our exercises.

Please expect approximately 30 to 60 minutes of homework at the end of the first three days to finish work started during our live session.

Bootcamp Takeaways

A Hypothesis Map for Your
Most Important Journey

Leave with your own journey map based on your knowledge and assumptions of the journey — and everything you learned during the bootcamp.

Proposed Solutions to Your
Journey Pain Points

Brainstorm solutions to the challenges across your customer or employee journey — and throughout your organization’s behind-the-scenes activities.

Digital Bootcamp Materials

Receive digital copies of the presentations and a digital workbook, complete with journey map examples and exercises to take back to your team.

Video Content

Get access to pre-bootcamp instructional videos and suggested reading in our online portal — then revisit video content for one year.

A very well-organized remote experience, which I'd love to emulate for upcoming internal workshops.

Fabienne Saez-Tomlin JPMorgan Chase

Register

Your dog and cat friends are more than welcome to attend with you. However, please be sure to purchase a ticket for each human attendee — even if you’re attending from the same room.

Pricing

Regular pricing: $2,097 per seat

Your Registration Includes

Four half days of interactive presentations, discussions, demonstrations, and exercises
A practical focus on your organization’s most important employee or customer journeys
Turnkey how-to templates for journey maps and working sessions
Lifetime access to bootcamp instructional videos
PDFs of all presentation materials
Answers to your biggest journey mapping questions & challenges
Discussions and networking opportunities with other participants

Vendor Edition

We offer select vendors and agencies the ability to license our Master Class & Toolkit on their own client projects. Contact us to inquire about licensing arrangements.