Q&A About Brand, Marketing, & Customer Experience
Last week I did a webinar with the fine folks at the Society of Digital Agencies about the disconnect among brand, marketing, and customer experience (CX) that exists in many organizations. My advice to the attendees, who were (unsurprisingly) mostly from digital agencies, was to strive to connect the marketing promises that they create with […]
Customer Experience & Brand
Your brand is more than a logo and a set of visual design guidelines. It’s a beacon that should set the tone for every internal decision and every external interaction. But systemic disconnects between your marketing department and the rest of your organization can result in confusion over what your brand stands for — and […]
