Happy Customers Lead To Happy Shareholders

Oct. 11, 2021 by Kerry Bodine

The Happiest Employees of 2021 — And Their Connections to Customers

As I looked at Comparably’s recent ranking of the 100 companies with the happiest employees in 2021, something struck me: In one way or another, many of top-scoring companies have a strong focus on customer experience. Top ten winners in the large company category include: Peloton and Zoom, two companies known for their customer obsession (Read More...)

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Beat Up Ideas, Not People

Aug. 18, 2021 by Kerry Bodine

Yesterday I read a disturbing article in The New York Times about cultural change at Twitter. In a nutshell, Twitter brought in an executive to “revamp Twitter’s design team and make it more diverse.” Part of his process: asking employees “to go around the room, complimenting and critiquing one another” in a two-hour meeting. The (Read More...)

Love Your Employees As Much As You Love Your Customers

Jan. 18, 2021 by Kerry Bodine

While my co-author Harley and I were prepping Outside In for publication back in the spring of 2012, I learned about the strange practice of soliciting “blurbs,” those pithy words of praise on a book’s back cover that tout the messages inside. There’s even a verb associated with this process — as in, “Would you consider (Read More...)

Design For Your Employees—Because The Employee Experience Matters

May 27, 2015 by Kerry Bodine

Almost 10 years ago, I visited a designer friend who worked at Google’s Mountain View headquarters. The office tour was impressive, as expected. But what’s stuck with me for all of these years was lunch. Yes, lunch. We had king crab legs. All you could eat. For free. Google’s employee perks are the stuff of (Read More...)

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The Happiest Employees of 2021 — And Their Connections to Customers