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My Head Just Exploded: Capital One Acquires Adaptive Path

Oct. 6, 2014 by Kerry Bodine

My Head Just Exploded: Capital One Acquires Adaptive Path

It’s not often I hear news that makes me scratch my head for hours on end. But Adaptive Path’s announcement last week that they’ve sold to Capital One really got my wheels turning. Even Jesse James Garrett, Adaptive Path’s Chief Creative Officer, admits that the match is a weird one. Here’s what’s rolling around in (Read More...)

The Connection Between Customer Satisfaction & Stock Price

May. 29, 2014 by Kerry Bodine

The Connection Between Customer Satisfaction & Stock Price

The field of customer experience made headlines a few months back when Bloomberg Businessweek published a story titled, “Proof That It Pays to Be America’s Most-Hated Companies.” The article highlighted an analysis of the 2013 stock market returns for 146 publicly traded companies ranked on the 2013 American Customer Satisfaction Index® (ACSI). “You won’t be (Read More...)

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UX for Good 2014: Harnessing Emotion to Prevent Genocide

Apr. 26, 2014 by Kerry Bodine

UX for Good 2014: Harnessing Emotion to Prevent Genocide

Have you ever visited a Holocaust museum or genocide memorial? What did you experience? And how did you feel after you left? UX for Good is seeking to convert the raw human emotion evoked by genocide memorials into meaningful action that will prevent future atrocities. In June, they’ll be sending a team of 12 user (Read More...)

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