Service Design Archives

Congratulations To The 2020 Service Design Award Finalists!

Feb. 25, 2021 by Kerry Bodine

If you’re looking for customer experience or service design inspiration, look no further. We’ve just announced our ten 2020 Service Design Award finalists. (And no, that’s not a typo… Covid through a wrench into our annual awards schedule.) The Finalists Commercial Work CX Transformation For Hearing Care by Smart Design in the USA Future Of (Read More...)

Embracing Change: The Service Design Global Conference Goes Virtual

Aug. 25, 2020 by Kerry Bodine

It’s the time for service designers from around the world to connect. Now more than ever, we need to lean on one another to navigate the challenges ahead, and the Service Design Network is looking forward to bringing the service design community together for virtual reflection, insight, and inspiration on October 22 & 23, 2020. (Read More...)

How Can You Make The World A Little More Beautiful?

June 1, 2020 by Kerry Bodine

This post is in honor of Service Design Day — and everyone who’s sick, grieving, or just struggling to make sense of the world right now. *** While walking across the Millennium Bridge in London a few years ago, I noticed a group of people standing around and looking down curiously at a man who (Read More...)

Just Say No To Silver Platters — And Yes To Co-Creation

Jan. 16, 2020 by Kerry Bodine

I worked at an advertising agency for just over a year. (A year and a day to be exact.) Here’s how our typically engagement worked: The client would provide a brief. We’d quickly get to work on it, far out of sight from the peering eyes of our client. And when we were ready, we’d (Read More...)

Q&A From My Webinar on The Business Case for Service Design

July 31, 2018 by Kerry Bodine

This morning I delivered a webinar called The Business Case for Service Design, part of Rosenfeld Media’s day-long virtual conference on The Business Case for Design. (Even though the live event has ended you can still sign up for the conference and watch the recordings.) I started out by sharing a Venn diagram with my (Read More...)

2018 Service Design Award — Call for Entries!

Mar. 19, 2018 by Kerry Bodine

As head of the jury for the Service Design Awards, I’m proud to stand behind the outstanding and inspirational 2017 winners, and I look forward to welcoming our 2018 submissions. So if you’re a student, designer, or professional doing great service design work, don’t miss the opportunity to gain international recognition by entering in 2018. (Read More...)

On Resistance To Change

Mar. 16, 2018 by Kerry Bodine

“Give me an example of a company that’s made a complete turnaround to embracing their customers.” This request always makes me chuckle. I wish I had an answer, I really do. But the sad reality is that I don’t know of a single organization that’s customer-centered through and through—except for the ones that started out (Read More...)

How To Scale Service Design: Delivery

Mar. 12, 2018 by Kerry Bodine

This is the fourth post in a series about how to scale service design, based on my closing remarks at the 2017 Service Design Global Conference in Madrid. The first three posts focused on technology, the ubiquity of contexts in which practitioners are now applying service design, and the discipline’s need for coaching. This final post will (Read More...)

How To Scale Service Design: Coaching

Mar. 9, 2018 by Kerry Bodine

I’ve been writing a series of posts about how to scale service design, based on my closing remarks at the 2017 Service Design Global Conference in Madrid. The first post of the series focused on technology, and the second on the ubiquity of contexts in which practitioners are now applying service design. In this third post, I’ll (Read More...)

Our Top 10 Customer Experience Posts of 2017

Jan. 28, 2018 by Kerry Bodine

It’s the beginning of a new year, which is always the perfect opportunity to reflect on the past and make grand plans for the future. As part of that effort, I recently took a look back at our most popular posts of 2017—and I wanted to share them with you here. I hope they inspire (Read More...)