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How Can You Make The World A Little More Beautiful?

June 1, 2020 by Kerry Bodine

How Can You Make The World A Little More Beautiful?

This post is in honor of Service Design Day — and everyone who’s sick, grieving, or just struggling to make sense of the world right now. *** While walking across the Millennium Bridge in London a few years ago, I noticed a group of people standing around and looking down curiously at a man who (Read More...)

2018 Service Design Award — Call for Entries!

Mar. 19, 2018 by Kerry Bodine

2018 Service Design Award — Call for Entries!

As head of the jury for the Service Design Awards, I’m proud to stand behind the outstanding and inspirational 2017 winners, and I look forward to welcoming our 2018 submissions. So if you’re a student, designer, or professional doing great service design work, don’t miss the opportunity to gain international recognition by entering in 2018. (Read More...)

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On Resistance To Change

Mar. 16, 2018 by Kerry Bodine

On Resistance To Change

“Give me an example of a company that’s made a complete turnaround to embracing their customers.” This request always makes me chuckle. I wish I had an answer, I really do. But the sad reality is that I don’t know of a single organization that’s customer-centered through and through—except for the ones that started out (Read More...)

How To Scale Service Design: Delivery

Mar. 12, 2018 by Kerry Bodine

How To Scale Service Design: Delivery

This is the fourth post in a series about how to scale service design, based on my closing remarks at the 2017 Service Design Global Conference in Madrid. The first three posts focused on technology, the ubiquity of contexts in which practitioners are now applying service design, and the discipline’s need for coaching. This final post will (Read More...)

How To Scale Service Design: Coaching

Mar. 9, 2018 by Kerry Bodine

How To Scale Service Design: Coaching

I’ve been writing a series of posts about how to scale service design, based on my closing remarks at the 2017 Service Design Global Conference in Madrid. The first post of the series focused on technology, and the second on the ubiquity of contexts in which practitioners are now applying service design. In this third post, I’ll (Read More...)

Our Top 10 Customer Experience Posts of 2017

Jan. 28, 2018 by Kerry Bodine

Our Top 10 Customer Experience Posts of 2017

It’s the beginning of a new year, which is always the perfect opportunity to reflect on the past and make grand plans for the future. As part of that effort, I recently took a look back at our most popular posts of 2017—and I wanted to share them with you here. I hope they inspire (Read More...)

How To Scale Service Design: Ubiquity

Nov. 30, 2017 by Kerry Bodine

How To Scale Service Design: Ubiquity

Last week I published the first in a series of four posts on how to scale service design, based on my closing remarks at this year’s Service Design Global Conference in Madrid. The focus of that first post was technology. In today’s post, the second in the series, I’ll talk about ubiquity. “Ubiquity” can mean a lot (Read More...)

How To Scale Service Design: Technology

Nov. 22, 2017 by Kerry Bodine

How To Scale Service Design: Technology

Several weeks ago, I had the honor of delivering the closing remarks at this year’s Service Design Global Conference in Madrid. The theme of the conference this year was “Service Design at Scale”—and over the course of the three days in Madrid, I was inspired by the conference presentations, projects from the Service Design Award (Read More...)

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