Happy Customers Lead To Happy Shareholders

Mar. 31, 2015 by Kerry Bodine

How To Guide Your Customers To Mutually Beneficial Choices

After a recent office supply run, I happily provided my email address one letter at a time to the friendly cashier in exchange for the promise of digital receipt. A few days later I received not only my receipt, but also a message thanking me for joining the Office Depot mailing list. Though it was (Read More...)

What Makes For A Good Email Opt-Out/Opt-Down Experience?

Feb. 23, 2015 by Kerry Bodine

In a moment of optimism and good faith, I visited healthcare.gov one time last December and somehow, foolishly, provided my email address. Like millions of Americans, I soon found myself on the receiving end of a deluge of increasingly apocalyptic messages reminding me the deadline for enrollment was nigh. I never finished setting up an (Read More...)

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Can We Please Put An End To One-Size-Fits-All Emails?

Nov. 24, 2014 by Kerry Bodine

Have you heard of CrossFit? It’s a style of workouts “comprised of constantly varied functional movements (like pushing, pulling, squatting, lifting, running) executed at high intensity.” People that do CrossFit don’t just go to the gym. They become certifiable CrossFit fanatics. I wanted to find out what all of the fuss was about, so last (Read More...)

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