Happy Customers Lead To Happy Shareholders

Feb. 15, 2022 by Kerry Bodine

Catch Up On Our Most-Read (And Must-Read!) Posts From The Past Year

Every year I look back to see what blog content our readers have been most drawn to over the past year. It’s always interesting to see which new posts catch people’s attention (like #9 and #5 on the list) and which older posts (like #8 and #2) remain as enduring resources for those in the (Read More...)

Stay Current

3 Steps To Better Customer Research

Oct. 13, 2016 by Kerry Bodine

In a recent post, I talked about the trade-offs between quantitative and qualitative research. Here’s a quick summary: Neither is better than the other. Rather, they each have their relative strengths and weaknesses. But in order to get the most out of each research method, you need to properly sequence quantitative and qualitative research activities (Read More...)

The Trade-offs Between Quant & Qual Customer Research

Oct. 4, 2016 by Kerry Bodine

A hammer is the perfect tool for pounding nails into a 2×4, but would be terrible at cutting it in half. A basic handsaw would easily take care of that single cut, but probably wouldn’t be your saw of choice if you had to cut a pile of 1000 boards. Just as no tool in (Read More...)

Quant Data, Qual Data: Use Just One To Derail Your CX Efforts

June 3, 2015 by Kerry Bodine

I love a good data graphic. One of my favorites comes from the website Flowing Data (and is replicated in the image above). You can clearly see that the number of Rambo’s kills increased across Rambo Parts I, II, III, and IV. You can also see that in each subsequent movie, Rambo makes a larger (Read More...)

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Catch Up On Our Most-Read (And Must-Read!) Posts From The Past Year