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Do You Think About the End of Your Customer Relationships?

Jan. 23, 2015 by Kerry Bodine

Do You Think About the End of Your Customer Relationships?

Today’s marketers and customer experience professionals put a tremendous amount of focus on the beginning of the customer relationship. They focus on optimizing the steps that lead up to that all-important point of purchase, and then try to create smooth onboarding experiences. This is essential work. Companies need to make it easy for customers to (Read More...)

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Onboarding: Start Your Customer Experience Off Right

May 9, 2014 by Kerry Bodine

Onboarding: Start Your Customer Experience Off Right

Companies that want to improve their customer experience often struggle with where to start. The answer, often, is at the beginning. I don’t mean to be flip. I’m talking about the beginning of the customer lifecycle, that critical time when companies work to convert prospects to fully integrated and profitable customers. Onboarding shapes your customers’ (Read More...)

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