Online Journey Mapping Training
Journey Mapping Master Class & Toolkit: Lorem ipsum lorem ipsum lorem ipsum lorem ipsum lorem ipsum.
journey mapping
master class & Toolkit
The only online training program to combine the expert instruction, proven step-by-step process, and ready-to-use tools you need to create effective, actionable maps.
The world’s largest companies have trusted Bodine & Co. to help them map their customer and employee journeys. Now you can bring that same expertise into your own organization — without the cost of a consulting project.
Our expertise. Your projects. Real results.
WHAT YOU’LL GET
4+ hours of content
The Master Class & Toolkit provides all of the key elements of Bodine & Co.’s proprietary mapping methodology — and the background of why we do what we do. You’ll build the knowledge ad skills to confidently conduct your own journey mapping projects and communicate your work to stakeholders.
B2C & B2B materials
Journey mapping processes and deliverables differ in several significant ways for business-to-consumer and business-to-business organizations. We’ve tailored our guidance, tools, and templates for both of these distinct business models to ensure you get the most relevant and actionable training program possible.
Step-by-step guidane
From prioritizing your most important journeys to determining what information to include on your maps, the Master Class & Toolkit explains exactly what to do at each step of the journey mapping process, removing the guesswork from your journey mapping initiatives.
Dozens of tools & templates
Sophisticated and ready-to-use documents, spreadsheets, guides, and presentation slide decks enable you to sidestep process inefficiencies and reduce your mapping time and costs. No special design skills or software required!
24/7 Access
Working from home? From the beach? We’ve got you covered. Our online training hub allows you to access the Master Class & Toolkit anytime, anywhere.
3 years of access
You can set your own pace, revisit lessons as often as you like, and get access to all updated lessons and materials during your 3-year licensing period.
WHAT YOU’LL LEARN & DO
Focus
You’ll start by getting input from key stakeholders about which journey(s) your initiative will focus on. Once you finalize your focus, you’ll create a project plan that outlines key tasks, dates, and deliverables.
Hypothesize
Soon after, you’ll bring together a group of cross-functional employees, leveraging their internal knowledge and surfacing assumptions to build out a hypothetical map of what you believe your customers or employees do, think, and feel as they work to accomplish a task or goal. In addition to surfacing organizational knowledge, this crucial step lays the groundwork for subsequent change initiatives that may impact various parts of the business.
Plan
You’ll use the outputs from the hypothesis mapping session as the starting point for planning customer or employee research, in which you’ll get the chance to validate (or, as we often find, invalidate) your hypotheses. You’ll choose one or more research methodologies, customize interview guides, and begin to manage the logistics inherent in conducting primary research.
Recruit
In this phase you’ll define a recruiting and compensation strategy — then conduct outreach and screening to ensure you’ve selected research participants who are conversational, collaborative, and fit your target profile.
Research
Your planning and preparation will culminate in the opportunity to test your hypotheses, uncover deep insights about customers’ or employees’ needs and expectations, and co-create ideas for improvement with your participants.
Analyze
YOUR RETURN ON INVESTMENT
Leapfrog over
inefficiencies
The tools, templates, and processes included in the Master Class & Toolkit are the same ones we use on our own client engagements. So, you don’t have to reinvent the wheel or second guess your steps. You’ll move quickly and confidently using resources that have been developed and tested by the experts at Bodine & Co.
Reduce
costs
A single journey mapping project with an outside consultant can easily run north of six figures. At a fraction of that price, our Journey Mapping Master Class & Toolkit delivers a ready-to-use and repeatable system to launch or expand your journey mapping efforts — and 3 years of access during which you can create an unlimited number of maps.
Scale up
efficiently
Journey mapping is a team sport. The more people you have with the skills to do it effectively, the bigger the impact journey mapping will have on your experiences, operations, and business outcomes. The Journey Mapping Master Class & Toolkit offers a path to effectively equip many members of your team, wherever they’re located.
licenses & PRICING
CX Pro Edition
Each three-year license provides one person with access to the Journey Mapping Master Class & Toolkit platform, including use of all content, tools, and templates to create an unlimited number of maps for your organization during that period.
To equip multiple members of your team, please purchase a separate seat for each person who will be accessing and using the Master Class & Toolkit.
$2,997 per license for three years of access.
Vendor Edition
WE’VE MAPPED WITH:
FAQs
Is the Journey Mapping Master Class & Toolkit for me?
Are you looking to learn how to create journey maps for your customers or employees? Do you know the basics of journey mapping, but would like more detailed guidance and step-by-step instructions? Do you want to standardize your organization’s approach to journey mapping? If you answered yes to any of these questions, this course is definitely for you.
Will this course help me create employee journey maps?
Yes! We designed the Journey Mapping Master Class & Toolkit for:
- B2C organizations with customers like shoppers, members, patients, students, and citizens.
- B2B organizations with customers like business buyers, sales reps, and procurement managers.
- Organizations who want to improve the job candidate and employee experience.
Where appropriate, we’ve tailored the materials, tools, and templates for each of these groups.
How long will it take for me to complete the course?
You can get through the course material itself in less than five hours. To put all of the lessons into practice will, of course, take longer.
We’ve provided both three-month and four-month project schedules in the online course hub. Keep in mind that your first journey mapping project may take longer — and you’ll likely be able to complete projects in less time as you become more fluent in the methodology.
Whatever your pace, you’ll have continual access to all content, templates, and tools for three years.
I’d like my entire organization to take this training. Is there a discount?
Yes, we’ve worked with groups ranging from small customer experience teams up to large business units and entire organizations. Contact us to discuss group and enterprise pricing.
Who is Kerry Bodine?
Kerry Bodine is a globally celebrated expert in the field of customer experience. She’s the founder and CEO of Bodine & Co. and co-author of the seminal customer experience book, Outside In: The Power of Putting Customers at the Center of Your Business. Steve Forbes hailed this book as an “eye-opener [that] gives you a comprehensive, need-to-know look at how smart companies achieve sustainable success in dealing with customers.”
Kerry is also a former Vice President and Principal Analyst from Forrester Research’s customer experience practice, a founding member of the Customer Experience Professionals Association, and regular keynote speaker for organizations and events around the world.
How will I access the training?
Once you purchase the Journey Mapping Master Class & Toolkit, you’ll be granted a license to access Bodine & Co.’s online training hub. There, you’ll find all the course content and resources.
If you’re purchasing the course for multiple team members, you’ll be prompted with additional instructions for license activation after your purchase is complete.
How long will I have to access the training program?
Each subscription provides three years of continual access to all course content, templates, and tools.
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