Journey Mapping Training

Our 1- and 2-Day workshops give you the language and tools to jumpstart customer journey mapping.

waypoints Created with Sketch. The best ways to (in)validate your assumptions Our 10-step process for creating current-state journey The 4 types of journey maps—and how you can use them The attributes that make journey maps most effective We’ll Explore How do journey maps lead to desired business benefits ? How can we identify pain points—and their root causes? How can we foster empathy for customers’ true needs and motivations? How can we build bridges across silos? Why is journey mapping essential for today’s organizations? If You Are Wondering


Our training courses give you the language and tools to understand and facilitate
customer journey mapping in your organization.

An understanding of our 10 step process for creating journey maps

Guidelines for how to select the right personas and journeys

Tools and templates for conducting your own journey mapping workshops

Inspiration and confidence to jumpstart your journey mapping efforts

Who Attends

Mapping and understanding the customer journey is relevant for so many roles within an organization, and our training sessions are designed to give professionals tools and insights they can immediately put to work.

Customer Experience

Brand, marketing,
product managers

Business process professionals

Anyone interested in designing and managing the customer experience

Fantastic experience and learning opportunity! No team does this better with real-life experiences.

Jim Perlowski,


All the tools and knowledge provided can be applied to our business in a multitude of ways, which makes the program a great value. I feel I’m going home with truckload of new ways to re-invest into our organization!

Beth Johnson,


Very eye-opening and inspiring. I left feeling more confident in the takeaways of journey mapping—and how to evangelize the value in a huge organization.

Lindy Pryer,

Siemens Healthineers

I participated in Kerry Bodine & Co.’s workshop and found it takes process mapping to another level. The customer focus is extremely valuable! I recommend this workshop to anyone trying to improve processes with customer impact.

Robert Quinn,

American Water

This needs to be part of our marketing DNA.

Yadi Schnyder,


I had a great time in not just learning, but “doing” and actively discussing among the teams. The workshop provided a robust and detailed method to get to better journey maps.

DJ Thongkoth,

Health Net

Join Us At an Upcoming Workshop

Customer Journey Mapping Bootcamp

Sept. 12 – 13, 2018 — Boston

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Journey Mapping & Facilitation Bootcamp

Nov. 7 – 8, 2018 — San Francisco

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Host Your Own

Create a workshop tailored to address your organization’s top challenges.

Schedule Your Workshop