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Uncover your customers’ pain points and spark customer-centric organizational change.
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Outside In co-author Kerry Bodine and her team bring a smart, fun approach to the most vexing challenges that organizations face today: understanding what your customers need and how you can deliver that—to achieve business success.
This eye-opener gives you a comprehensive, need-to-know look at how smart companies achieve sustainable success in dealing with customers. Hint: It involves the entire organization, not just those on the ‘front lines.’ The GPS-like guidance provided here is invaluable.
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Kerry has given over 100 talks in more than 50 cities in 19 countries on 5 continents.