Happy Customers Lead To Happy Shareholders

Infuse your next webinar, public conference, or private event with a critical dose of customer experience insight and tactics for innovation.

Let’s Make Happy Happen

Unlock the skills and tools you need to understand how your customer journey is impacting your business—and what you can do to move forward.

Join Our Next Journey Mapping Workshop

Jumpstart your journey mapping skills in our next open enrollment workshop. Join us in September 12 & 13!

Level Up Your Customer Experience

Be Inspired

We make customer experience and design thinking relevant and actionable for audiences across the globe.

Map the Journey

Uncover your customers’ pain points and spark customer-centric organizational change.

Discover The Journey

Get Insights Now

Access Kerry Bodine & Co.’s ever-growing library of eBooks, guides, and templates—all for free.

View Our Resources

Why Us

Outside In co-author Kerry Bodine and her team bring a smart, fun approach to the most vexing challenges that organizations face today: understanding what your customers need and how you can deliver that—to achieve business success.

This eye-opener gives you a comprehensive, need-to-know look at how smart companies achieve sustainable success in dealing with customers. Hint: It involves the entire organization, not just those on the ‘front lines.’ The GPS-like guidance provided here is invaluable.

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Find Kerry’s ideas, opinions, and analysis in

Featured clients

Crowd Favorites

Getting ready to go onstage at the #AdobeSymp to talk about #ArtificialIntelligence and #CustomerExperience. https://t.co/KECObtK9OA

My colleague @AmeliaSizemore explains what it means to Speak No Evil during customer research—and why it's so impor… https://t.co/Uk0TUvlA8s

20 Voices on the Frontiers of Design, a film by my friends at @doberman. https://t.co/bunkhbQ3Xp #CX #UX #ServiceDesign #Design #Innovation

I'm laughing so hard I'm crying. So, so good. https://t.co/bERr8Qj917

I often share this data in speeches and workshops, but a recent FB convo with @davegray about bank #CX and stock pr… https://t.co/ZUm04MA3e5

I like this intro to the Services & Amenities Overview page for the Four Points hotel in Medellin: "We know your ne… https://t.co/x911nltSpi

Loved this sneak peek and looking forward to visiting Poster House in NYC when it opens next year.… https://t.co/RQqKTHLiDl

A lesson in why you should not design a product or service without doing customer research. My montra: "The user is… https://t.co/4nSeBB9Osc

One recent attendee called our journey mapping bootcamp “an MBA on steroids.” On Sept 12-13, join us in historic Bo… https://t.co/r7Q71MW6da

Getting ready to talk about #UX, #CX, and #servicedesign at #UXLondon. https://t.co/0GeJzWzv8L

Hurray for happy homebuyers! https://t.co/a6mTzBGk3n

Flying to London this evening. Super excited to present about the intertwined disciplines of #UX, #CX, and… https://t.co/ltgKBxvGrf

Our cheeky journey mapping workshop attendees requested mimosas for our second morning together... So we delivered!… https://t.co/jax4YxbIZw

Congratulations to my colleague and friend @AmeliaSizemore on becoming one of the newest Certified Customer Experie… https://t.co/D2dhB4Yr63

Reflecting on my book _Outside In_ six years later, this is how I'd update one passage in the first chapter - https://t.co/b3NV4sqLSg

Great tips on avoiding workshop rabbit holes from @AmeliaSizemore (Acknowledge, Capture, Pivot) https://t.co/CGOBCl32ZH

Kerry has given over 100 talks in more than 50 cities in 19 countries on 5 continents.

Happy Customers Lead To Happy Shareholders

Let’s Make Happy Happen

Join Our Next Journey Mapping Workshop

Level Up Your Customer Experience

Be Inspired

Map the Journey

Get Insights Now

Why Us

Available At

Find Kerry’s ideas, opinions, and analysis in

Find Kerry’s ideas, opinions, and analysis in

Featured clients

Featured clients

Featured clients

Featured clients

Recent Posts

Journey Mapping From Coast To Coast

Q&A From My Webinar on The Business Case for Service Design

To Unlock Customer Insights, Speak No Evil

The Always Up-To-Date Guide To CX Events

Crowd Favorites

Happy Customers Lead To Happy Shareholders

Let’s Make Happy Happen

Join Our Next Journey Mapping Workshop

Be Inspired

Map the Journey

Get Insights Now

Customer Journey Mapping Bootcamp

The Always Up-To-Date Guide To CX Events

Journey Map Template

Hypothesis Journey Maps: Necessary AND Dangerous

Available At

Journey Mapping From Coast To Coast

Q&A From My Webinar on The Business Case for Service Design

To Unlock Customer Insights, Speak No Evil

The Always Up-To-Date Guide To CX Events