Human-Centered Strategy
Because solving human problems is the only sure way to solve business problems.
Most challenges (revenue, brand, culture, product… you get the idea) trace back to Two Big Questions.
1) What problem does your organization exist to solve?
2) For whom?
Across industries, we’ve seen that the primary difference between a thriving business and a struggling one (of any size) is how effectively they center, activate, and measure progress against their unique answers. In other words, how far upstream human insights factor into decision-making.
That’s why the Two Big Questions are the cornerstone of our strategy practice.
We offer three distinct engagements to help you and your organization put the customer at the center of senior decision-making:
Align
Clarify your mission and strategy. Engage employees with clearer rubrics and metrics for decision-making across the organization.
Design
Co-create a new corporate, product, or go-to-market strategy by leveraging the most valuable human-centered insights, methods, and tools.
Implement
Build a foundation for change management with communications plans, talent programs, employee training, leadership coaching, and other expert support.
what are you for?
Who are your for?
Align
Clarify your mission and strategy, empower teams with clearer metrics for decision-making.
Whether you need a corporate, product, or go-to-market strategy fix, we start by identifying your organization’s unique answers to the Two Big Questions. Our rigorous, insight-driven process starts with a deep-dive into how your organization’s current Two Big Answers impact your business, how consistent they are internally, and the market opportunities and challenges they present. We complement this analysis with a competitive review identifying and sizing the most valuable human problems — for you, your customers, your employees, and your category.
Design
Co-create a new, specific strategy using the latest human-centered insights, methods, and tools.
Armed with updated, differentiated answers to the Two Big Questions, we leverage the most valuable human-centered insights, methods, and tools to co-create with you an improved—or radically new—strategy. In an intensive bootcamp, we’ll work together to rapidly prototype, test, and refine potential strategies that address a specific business challenge. The resulting upgrade willbetter differentiate you from competitors and speak more clearly to your customers, employees, and stakeholders.
Implement
Put your strategy to work with ongoing coaching and support from our experts.
Change is hard. Changing behaviors is especially hard. That’s why we develop a clear, actionable work plan for your organization’s strategy rollout — no matter what your timeline is. We couple this plan with recommendations for measurement and benchmarking, plus coaching for your executives on how to interpret and act on your new, human-centered strategy. Whatever is required to drive adoption of your new strategy, we’ll help make it happen by deploying our experts — on-site or remotely — until your strategy is implemented and measurement is underway.
How We Work with you
What are we for? Driving human-centered strategy. Who are we for? You.
Best Practices Briefings
Are you in the planning stage of your workspace experience project and want to know what to look out for? Have a specific challenge and need an expert perspective? Sign up for a one-hour call — or a series of calls — and we’ll tackle your most pressing questions.
Strategy Sessions
Our on-site or virtual meetings and workshops guide you through the planning and execution of your workplace experience project, creating a clear path to successful implementation and employee adoption.
Retainers
Our retainer packages ensure you get dedicated and ongoing support for your workplace experience project. You can expect a trusted sounding board for the challenges you face on a day-to-day basis — and hands-on assistance to supplement your existing team.
End-to-End Support
From project conception to launch, we’ll work with you to assess your organization’s needs and budget, design an innovative workspace experience , ensure a smooth implementation, and help employees adopt more effective ways of working.
