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Webinar: 3 Proven Ways To Master The Customer Journey

Jan. 9, 2020 by Kerry Bodine

Webinar: 3 Proven Ways To Master The Customer Journey

In today’s digital era, consumers are rapidly continuing to switch from offline to online — and the contact center may be the only time your customer interacts with your business. As a result, it is imperative to master the customer journey in order to gain insight into your customer’s pain points along each and every (Read More...)

Introducing The Journey Mapping Master Toolkit

Dec. 9, 2019 by Kerry Bodine

Introducing The Journey Mapping Master Toolkit

I’m thrilled to announce the launch of our Journey Mapping Master Toolkit — the industry’s only solution to combine the expert guidance and ready-to-use tools that you need to create effective maps.  I’ve downloaded nearly every detail that’s in my head related to how to run a journey mapping project, including the exact tools and templates that Bodine & (Read More...)

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Q&A From My Webinar: The Path To Journey Management

June 5, 2019 by Kerry Bodine

Q&A From My Webinar: The Path To Journey Management

Two weeks ago, I delivered a webinar called “The Path To Journey Management” in partnership with Intouch Insight, a CX management solutions provider. (You can still register to watch the replay.) We got a ton of great questions about the content I presented. So many, in fact, that I didn’t have time to answer them (Read More...)

3 Events Paved The Path For The Customer Experience Discipline

Apr. 30, 2019 by Kerry Bodine

3 Events Paved The Path For The Customer Experience Discipline

I’m often asked why companies invest in customer experience — and when this whole customer craze started in the first place. The short answer to the why question is that CX drives financial success. Since I’ve already written about that in other posts, today I’ll tackle the second question: When did companies start caring about customer (Read More...)

Who’s Hiring Journey Managers?

Jan. 29, 2019 by Kerry Bodine

Who’s Hiring Journey Managers?

The emerging role of the journey manager represents one of the most important developments since the creation of the Chief Customer Officer, yet many in the customer experience field have yet to encounter a journey manager within their organizations—or to develop a working knowledge of their typical job responsibilities and challenges. That’s not surprising: Compared (Read More...)

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