Insights and analysis to fuel your business decisions.
What are your internal barriers to growth? What’s keeping your customers from actually using the services or software they’ve purchased? How can you increase expansion velocity? What’s driving your wins and losses?
Our custom research projects provide answers to strategic business questions — and point the way forward to both short-term wins and long-term investments.
Qualitative
Insights
Understand how your employees, customers, and partners make decisions — and the underlying reasons why they behave in ways that aren’t benefitting your business.
Quantitative
Analysis
Gain a deep understanding of your market, identify statistical drivers of behavior, and ensure that qualitative research findings represent your larger employee or customer base.
Strategic
Recommendations
Identify the root causes of your most important business problems — then co-create solutions with the greatest potential to positively impact your customers, your employees, and your business.
How We Work with you
Components of our custom research engagement include:
1:1 Interviews
Video interviews with your customers, employees, and/or partners provide deep insights, tailored to your specific business questions and challenges. If desired, we can create videos of customer or partner video highlights.
Surveys
Customer, employee, and consumer research surveys provide statistically significant inputs to your decision-making. We manage every aspect of your project — from designing the survey instrument to fielding the survey and analyzing the data.
Insights & Analysis
We take a rigorous approach in categorizing and prioritizing the most important research findings — then layer on analysis to help you understand the biggest levers for addressing your business challenges.
Journey Maps
Depending on the nature of your business challenge, we may decide to create journey maps that visualize key processes — and help you understand what your customers, employees, and partners really experience at each step of doing business with you or for you.
Working Sessions
People support what they help to build. That’s why we include cross-functional decision-makers and influencers in our post-research working sessions. Together, we’ll further analyze the findings and develop solutions to drive the results you’re after.
Bespoke Deliverables
We customize our final deliverables to align with your business challenges and approach to decision-making. We’ve developed project roadmaps, created RACI models for customer lifecycles, documented the challenges in tech stacks — and much more. Just ask.
