White Papers
Supercharge your marketing efforts with a differentiated industry perspective.
Your product messaging. Amplified.
Looking to land specific messaging with prospects? Make a splash in the media? Catch the eyes of potential investors? Kerry’s bespoke research and tailored white papers will help you achieve your desired marketing results.
The Voice of
a CX Pioneer
Kerry’s ideas, analysis, and opinions have shaped the customer experience industry for over a decade. And her book has inspired meaningful changes — from large-scale transformations to individual careers.
Tailored
Messaging
Kerry will craft language that reinforces the key messages relevant to your platform, customers, and marketing objectives. She often develops white papers as a part of a larger marketing calendar or event.
Engaging
Storytelling
Kerry draws in readers with her conversational writing style, compelling accounts of your client case studies, and pointed references to bespoke research findings. In short: She gets your prospects to care about what you care about.
what you can expect
Compelling Content
- Your team will brief Kerry to ensure she understands your products, your audience, and your marketing objectives inside and out.
- We’ll collaboratively determine a topic that will build thought leadership for your brand and support your product growth targets.
- Through a survey or series of customer interviews, Kerry will surface exciting new insights, anecdotes, and case studies.
- Kerry will create a white paper that supports your market positioning and draws in prospective customers through persuasive storytelling.
Enhanced Promotion
- Kerry will leverage her blog, social network, and newsletter to drive up the response rate on any surveys we’ve developed for the white paper.
- If desired, she’ll also promote the finished white paper in these same channels, driving downloads and delivering leads to your sales team.
Kerry Bodine wrote the book on customer experience. Literally. Hailed by top business leaders as a must-have resource for companies looking to differentiate in today’s hyper-competitive market, Outside In provides a critical look into the impact, future, and key disciplines of customer experience.
Kerry’s writing has appeared in:
