The Trade-offs Between Quant & Qual Customer Research

A hammer is the perfect tool for pounding nails into a 2×4, but would be terrible at cutting it in half. A basic handsaw would easily take care of that single cut, but probably wouldn’t be your saw of choice if you had to cut a pile of 1000 boards. Just as no tool in … Continue reading The Trade-offs Between Quant & Qual Customer Research