Virtual Journey Mapping Bootcamp

February & March 2021

DetailsAgendaTakeawaysRegister
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Let’s Get Virtual

Hard-hitting content. Flexible options to meet your business needs.

Our three-part virtual bootcamp delivers a practical primer on journey mapping that you can immediately put into action for your organization.

  • Pair Part 1 with Part 2 to learn how to identify the root causes of your customer experience pain points — and prioritize solutions that will benefit your customers and your business.
  • Pair Part 1 with Part 3 to see how your customer experience lives up to your brand promise — and learn how to take a journey-centric approach to your content and marketing efforts.
  • Attend all three sections for the most complete path to driving action within your organization.
Part 1: Introduction to Journey Mapping
Tuesday, February 23, 2021 &
Wednesday, February 24, 2021
8:00am - noon PT both days
Part 2: Fixing Customer Pain Points at the Root
Tuesday, March 2, 2021 &
Wednesday, March 3, 2021
8:00am - noon PT both days
Part 3: Journey-Focused Content & Marketing
Tuesday, March 9, 2021 &
Wednesday, March 10, 2021
8:00am - noon PT both days
Apply
New Skills
Kerry Bodine creates an inviting, collaborative environment that will push you to put new knowledge and skills to work on issues that directly benefit your customers, employees, and shareholders.
Level Up
Quickly
One recent attendee compared our bootcamps to an “MBA on steroids.” We cover a lot of ground in these fast-paced sessions. A combination of lectures, hands-on exercises, group discussions, and individual reflection make learning productive.
Make The Business Case
This bootcamp delivers the insights and talking points to demonstrate how great customer journeys lead to great business outcomes, equipping you to get buy-in for your mapping efforts.
What
Two days of interactive lectures. Exercises focused on your most important customer journeys. Your biggest journey mapping questions answered. A workbook with example maps and exercises. All presentation materials. Plus discussions and networking opportunities with other participants.
Who
Kerry Bodine, journey mapping thought leader and co-author of Outside In, will be your fearless leader for these two engaging and interactive days.
Where
Your office... Your kitchen table... Wherever you’re safe and comfortable!

Agenda

Overview

Part 1: Intro to Journey Mapping

Part 2: Fixing CX Pain Points

Part 3: The Branded Customer Journey

Going Virtual

Overview

Our Virtual Journey Mapping Bootcamp dives deep into the knowledge and skills needed to understand — and act on — your customers’ rapidly changing needs and expectations.

This workshop delivers:

  • The big picture of journey mapping: What it is, how it helps overcome organizational silos, and how an integrated view of customer experience drives business performance.
  • Advice on how to plan a journey mapping initiative — with guidance on essential practices such as creating personas, choosing journeys to map, and recruiting research participants.
  • Plenty of training exercises that enable you to learn and practice new skills, with group discussion and feedback throughout.
  • Opportunities to share ideas and best practices with peers from other organizations.
Part 1: Intro to Journey Mapping

Part  1 — February 23 & 24, 2021

Part 1 will help you build a solid understanding of the journey mapping methodology and how you can apply it to specific business challenges. These sessions will be structured around the importance of the customer journey and the first three steps of our proven step-by-step methodology for creating effective journey maps: 

  • Step 1: Hypothesize the experience you currently deliver
  • Step 2: (In)validate your hypotheses with customers
  • Step 3: Create maps that will generate empathy and drive action
Part 2: Fixing CX Pain Points

Part  2 — March 2 & 3, 2021

Part 2 will continue to focus on our proven journey mapping methodology, exploring how you can drive action with your maps. We’ll explore ways for you to get to the root of customer pain points, practice our tried and tested brainstorming process, and discuss multiple ways to prioritize possible solutions.

  • Step 4: Analyze what’s happening behind the scenes
  • Step 5: Prioritize solutions that will improve your business outcomes
Part 3: The Branded Customer Journey

Part 3 — March 9 & 10, 2021

Part 3 is a must-attend for anyone working in a brand- or marketing-related role. Building on your hypothesis maps from Part 1, these sessions will help you identify brand and marketing gaps in your customer journey. You’ll then plan new content strategies and marketing tactics to better support your customers and your brand.

Going Virtual

We’ve adapted every part of our signature two-day IRL Journey Mapping Bootcamp to our remote-work world — enabling you and your team to gain the mapping skills you need now.

We’ll send all the connection instructions several days prior to the bootcamp. You’ll connect with Kerry Bodine and fellow attendees for two days of live video instruction — and use free remote collaboration tools for all of our exercises. 

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Bootcamp Takeaways

A Hypothesis Map For Your Most Important Journey
Leave with your own journey map based on your knowledge and assumptions of the customer journey — and everything you learned during the bootcamp.
Solutions To Your And Your Customers’ Pain Points
Brainstorm solutions to the challenges your customers face across their journeys — and the challenges your organization faces as you work to support them.
Digital Bootcamp Materials
Receive digital copies of the presentations and a digital workbook with journey map examples and exercises to take back to your team.
“A very well organized remote experience, which I’d love to emulate for upcoming internal workshops.”

Fabienne Saez-Tomlin

JPMorgan Chase

“Very engaging!! The right amount of lecture and doing. The virtual tools worked out perfectly.”

Amy Zoldowski

John Hancock

“Really enjoyed the format, Kerry’s presentations, and the interactions with the other participants. I was worried that 8 hours a day on video might be super draining, but it wasn’t!”

Anne Bakstad

ServiceNow

“All the tools and knowledge provided can be applied to our business in a multitude of ways, which makes the program a great value. I feel like I’m going home with a truckload of new ways to re-invest in our organization.”

Beth Johnson

EPB

Register

Your dog and cat friends are more than welcome to attend with you. However, please be sure to purchase a ticket for each human attendee — even if you’re attending from the same room.

Your registration includes:
  • Two days of interactive lectures
  • Exercises focused on your most important customer journeys
  • Your biggest journey mapping questions answered by Kerry Bodine
  • A workbook with example maps and exercises
  • All presentation materials
  • Discussions and networking opportunities with other participants

 

Registration options:
  • Part 1 & Part 2: Feb 23-24 & March 2-3
  • Part 1 & Part 3: Feb 23-24 & March 9-10
  • Part 1, Part 2, & Part 3: Feb 23-24, March 2-3 & March 9-10
Virtual Journey Mapping Bootcamp: Feb & March 2021
Attendee
$ 0

Price is in US Dollars. Should your plans change, the cost of your bootcamp ticket(s) may be applied to the purchase of a product or future bootcamp, speech, or consulting engagement with Kerry Bodine & Co. You are also welcome to substitute another individual from your organization to attend in your stead.

“Kerry Bodine is the LeBron James of journey mapping”
John Dumo
Director of Customer Experience
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