Hard-hitting content. Flexible options to meet your business needs.
Our three-part virtual bootcamp delivers a practical primer on journey mapping that you can immediately put into action for your organization.
Our Virtual Journey Mapping Bootcamp dives deep into the knowledge and skills needed to understand — and act on — your customers’ rapidly changing needs and expectations.
This workshop delivers:
Part 1 — February 23 & 24, 2021
Part 1 will help you build a solid understanding of the journey mapping methodology and how you can apply it to specific business challenges. These sessions will be structured around the importance of the customer journey and the first three steps of our proven step-by-step methodology for creating effective journey maps:
Part 2 — March 2 & 3, 2021
Part 2 will continue to focus on our proven journey mapping methodology, exploring how you can drive action with your maps. We’ll explore ways for you to get to the root of customer pain points, practice our tried and tested brainstorming process, and discuss multiple ways to prioritize possible solutions.
Part 3 — March 9 & 10, 2021
Part 3 is a must-attend for anyone working in a marketing- or content-related role. Building on your hypothesis maps from Part 1, these sessions will help you identify brand and marketing gaps in your customer journey. You’ll then plan new content strategies and marketing tactics to better support your customers and your brand.
We’ve adapted every part of our signature two-day IRL Journey Mapping Bootcamp to our remote-work world — enabling you and your team to gain the mapping skills you need now.
We’ll send all the connection instructions several days prior to the bootcamp. You’ll connect with Kerry Bodine and fellow attendees for two days of live video instruction — and use free remote collaboration tools for all of our exercises.
Your dog and cat friends are more than welcome to attend with you. However, please be sure to purchase a ticket for each human attendee — even if you’re attending from the same room.
Price is in US Dollars. Should your plans change, the cost of your bootcamp ticket(s) may be applied to the purchase of a product or future bootcamp, speech, or consulting engagement with Kerry Bodine & Co. You are also welcome to substitute another individual from your organization to attend in your stead.