Journey Mapping & Facilitation Bootcamp – San Francisco – Nov 2018

Journey Mapping & Facilitation Bootcamp

San Francisco
November 7-8, 2018
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Why This Bootcamp


Agenda: Day 1

Agenda: Day 2



Our two-day journey mapping facilitation bootcamp dives deep into the details of facilitation techniques to help you run successful journey mapping sessions.

This workshop delivers:

  • The big picture of journey mapping: What it is, how it helps you overcome organizational silos, and how an integrated view of your customer experience drives business performance.
  • Advice on how to plan a customer workshop with guidance on essential practices such as creating personas, choosing journeys to map, recruiting participants, and managing logistics.
  • Plenty of training exercises that enable you to learn and practice your facilitation skills, with group discussion and feedback throughout.
  • Networking opportunities with other attendees to share ideas and best practices.

Topics We’ll Cover: How to foster empathy and drive action with your mapping efforts, how to leverage customer workshops as a tool for organizational change, and why the devil is in the details for planning and hosting a successful workshop

Skills You’ll Practice: Encouraging workshop participants to open up through brainstorming and storytelling, listening in active and open ways, and uncovering and exploring key customer wants and needs — even when participants struggle to voice them

Agenda: Day 1

Day 1 will help you build a solid understanding of the journey mapping methodology and how you can apply it to your specific business challenges. We intersperse our presentations with facilitated discussions, ample time to ask questions, and time to process what you’ve learned. The day will be structured around our proven step-by-step methodology for creating maps and using them to drive action.


  • Introductions & the importance of the customer journey
  • Step 1: Hypothesize the experience you currently deliver
  • Step 2: Invalidate your hypotheses with customers


  • Step 3: Create maps that will generate empathy and drive action
  • Step 4: Analyze what’s happening behind the scenes
  • Step 5: Design solutions that will improve your business
  • Networking & happy hour
Agenda: Day 2

Day 2 will focus on our framework for facilitating a research workshop with customers — and will consist of more hands-on exercises to help you learn by doing. You’ll learn best practices, try out facilitation techniques, and swap war stories with other facilitators-in-training.


  • Workshop planning & logistics
  • Facilitation module 1: Build rapport


  • Facilitation module 2: Elicit stories
  • Facilitation module 3: Uncover underlying needs
  • Reflections & next steps

A Facilitation Framework. Our three-part framework for facilitating a journey mapping workshop is applicable to any customer research setting.

Tips & Tricks. You’ll learn the secrets we’ve picked up throughout our experience facilitating both business-to-consumer and business-to-business customer workshops.

Ready-to-Use Skills. You’ll facilitate the exercises that we frequently use in journey mapping workshops, empowering you with the confidence to jumpstart journey mapping research within your organization.

Bootcamp Materials. You’ll receive digital copies of our slides; a printed workbook with examples and exercises to take back to your team; and a facilitation starter kit with templates, checklists, and a sample of our favorite workshop supplies.

Follow-Up Support. Attendance entitles you to a one-hour follow-up coaching call with Kerry Bodine & Co. to help you put insights from your bootcamp experience to work in your organization.

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Bootcamp Details


November 7, 2018
9am - 5pm & Happy Hour
November 8, 2018
9am - 4:30pm


495 Jefferson Street
San Francisco, CA 94109

Here’s a bit more about the Hotel Argonaut: “With a name like the Argonaut, it’s impossible not to speak of this hotel in grand, almost legendary terms. Inspired by the Greek legend and Gold Rush-era adventurers, it’s one of those rare places in San Francisco that truly merits a term like iconic. Located in the historic Haslett Warehouse, the Argonaut’s home is a grand building built in 1907 of exposed brick, Douglas Fir beams and so much seaside character; you feel as though you can almost reach out and touch the colorful Barbary Coast past here.”

Please note that attendees are responsible for booking all travel and transportation accommodations on their own. This description is of the event location only.

How Much

Bring a colleague and save $100 per attendee!
Early Bird Registration    $1799 (thru Sept 10)
Early Bird Group Rate     $1699 (thru Sept 10)
Regular Registration       $1899
Regular Group Rate        $1799

What It Includes:
  • 2 days of your immersive bootcamp.
  • Your printed workbook, with examples of exercises to take back to your team.
  • Digital copies of the slides from both days.
  • A facilitation starter kit with templates, checklists, and a sample of our favorite workshop supplies.

  • Breakfast, lunch, and coffee breaks on both days.
  • Happy hour for networking and refreshment on Day 1.
  • A one-hour follow-up coaching call with Kerry Bodine & Co. to help you put your insights into action.
Cancellation Policy:

Should your plans change, please let us know:

Prior to September 7, 2018: Full refund, less $150 processing fee

Prior to October 7: 50% refund, less $150 processing fee. The remainder may be applied to a future workshop, speech, or consulting engagement with Kerry Bodine & Co.

On and After October 7, 2018: No refund available, but the cost, less a $150 processing fee, may be applied to a future workshop, speech, or consulting engagement with Kerry Bodine & Co.

You are also welcome to substitute another individual from your organization to attend in your stead.

Register Now


Host Your Own

Create a private journey mapping bootcamp tailored to address your organization’s top challenges.

We offer one- and two-day private bootcamps that are perfect for training teams of 15 to 30. To introduce ideas to a broader audience, our three-hour mini-workshops accommodate groups of up to 200.

Learn More
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