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How To Use Our FREE Journey Mapping Template

Feb. 7, 2017 by Kerry Bodine

How To Use Our FREE Journey Mapping Template

When you’re developing your journey maps, it’s important to remember that one journey map template will not meet all your needs. You need to tweak (or sometimes completely redesign) your journey map based on two key considerations: What kind of story you want to tell. You might want to show the pain points and highlights (Read More...)

FREE Journey Mapping Template

Feb. 3, 2017 by Kerry Bodine

FREE Journey Mapping Template

A while back, someone asked me on Twitter whether or not you could create effective journey maps in PowerPoint. My answer is an emphatic “yes!” Here’s why: PowerPoint is robust: Sure, PowerPoint doesn’t have all the fancy bells and whistles that design programs like Photoshop and Illustrator do—but as you can see in the image above, (Read More...)

Our 2017 Journey Mapping Workshop Schedule

Dec. 16, 2016 by Kerry Bodine

Our 2017 Journey Mapping Workshop Schedule

I’m thrilled to announce our 2017 lineup of open enrollment workshops. Customer journey mapping workshops February 21 & 22 in San Diego May 9 & 10 in Chicago August 16 & 17 in San Francisco September 26 & 27 in Boston November 15 & 16 in Chicago Whether you’re just getting started with customer journey (Read More...)

Do Customer Journeys Drive Your Content Strategy?

Oct. 20, 2016 by Kerry Bodine

Do Customer Journeys Drive Your Content Strategy?

This journey map for the Exploratorium, a science museum in San Francisco, is one of my favorites. That’s because the folks at the former design agency Adaptive Path (which was acquired by Capital One back in 2014) did a great job of highlighting two key things: 1) The entirety of the customer experience. It would be (Read More...)

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10 Steps To Mapping Your Current Customer Journey

Oct. 14, 2016 by Kerry Bodine

10 Steps To Mapping Your Current Customer Journey

Of the four types of customer journey maps, the current-state map is the most ubiquitous. That’s not surprising, given how many organizations are trying to understand their customers’ current pain points and improve the customer experience. Wondering how you can get started mapping your own organization’s current-state journey map? Follow these 10 steps: 1. Identify (Read More...)

Customer Journey Mapping workshop in November 2016!

Sep. 26, 2016 by Kerry Bodine

Customer Journey Mapping workshop in November 2016!

Join us for a hands-on customer journey mapping workshop in the heart of San Francisco! I’m thrilled to announce our next open enrollment workshop: November 2, 9:00 – 5:00 & networking cocktails November 3, 9:00 – 4:30 Whether you’re just getting started with customer journey mapping or looking for a methodology refresh, our two-day interactive workshop will help you develop the (Read More...)

Are Journey Maps Dangerous?

Sep. 15, 2016 by Kerry Bodine

Are Journey Maps Dangerous?

Journey maps help you take a more holistic view of what your customers experience as they do business with your organization. But just how holistic is that view, anyway? I recently got the following questions from a client, I’ll call him Joe, who was concerned that his company’s journey mapping efforts might still be too (Read More...)

Customer Journey Mapping Workshop in March 2016!

Feb. 10, 2016 by Kerry Bodine

Customer Journey Mapping Workshop in March 2016!

Join us for a hands-on customer journey mapping workshop in historic Philadelphia! I’m thrilled to announce our next open enrollment workshop: March 23, 9:00 – 5:00 & networking dinner March 24, 9:00 – 4:30 Whether you’re just getting started with customer journey mapping or looking for a methodology refresh, our two-day interactive workshop will help you develop (Read More...)

Customer Journey Mapping Workshop in November 2015!

Sep. 23, 2015 by Kerry Bodine

Customer Journey Mapping Workshop in November 2015!

Join us for a hands-on customer journey mapping workshop in the heart of San Francisco! I’m thrilled to announce our first open enrollment workshop: November 17, 9:00 – 5:00 & networking dinner November 18, 9:00 – 4:30 Whether you’re just getting started with customer journey mapping or looking for a methodology refresh, our two-day interactive workshop (Read More...)

SXSW Voting: Journey Mapping Edition!

Aug. 13, 2015 by Kerry Bodine

SXSW Voting: Journey Mapping Edition!

SXSW voting has now closed. Huge thanks to everyone who voted for our session. *** It’s still seven months away, but I’m already getting excited for SXSW 2016. As you might know, I have a passion for customer journey mapping—and I want to share it in Austin! The team here at Kerry Bodine & Co. (Read More...)

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