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How To Use Our FREE Journey Mapping Template

February 7, 2017 by Kerry Bodine

How To Use Our FREE Journey Mapping Template

When you’re developing your journey maps, it’s important to remember that one journey map template will not meet all your needs. You need to tweak (or sometimes completely redesign) your journey map based on two key considerations: What kind of story you want to tell. You might want to show the pain points and highlights (Read More...)

FREE Journey Mapping Template

February 3, 2017 by Kerry Bodine

FREE Journey Mapping Template

A while back, someone asked me on Twitter whether or not you could create effective journey maps in PowerPoint. My answer is an emphatic “yes!” Here’s why: PowerPoint is robust: Sure, PowerPoint doesn’t have all the fancy bells and whistles that design programs like Photoshop and Illustrator do—but as you can see in the image above, (Read More...)

WEBINAR: Elevating Service for the Connected Customer

February 2, 2017 by Kerry Bodine

WEBINAR: Elevating Service for the Connected Customer

Salesforce Research’s Second Annual State of Service study surveyed over 2,600 global service professionals to understand what trends are driving the future of customer service, and what practices set high-performing teams apart from the rest. Join me, Vala Afshar, Chief Digital Evangelist at Salesforce, and Peter Gaylord, Senior Director of Salesforce Research, for an interactive presentation as (Read More...)

2017: The Year Of The Journey

January 23, 2017 by Kerry Bodine

2017: The Year Of The Journey

Over the last decade, journey maps have transformed from obscure design artifacts to common customer experience tools. And they’re not just for CX professionals anymore. When I recently met with a group of three dozen cross- industry customer service, operations, and technology professionals, most of their eyes lit up when I mentioned journey maps—and several (Read More...)

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The 2017 Customer Experience Outlook

January 18, 2017 by Kerry Bodine

The 2017 Customer Experience Outlook

I’m thrilled to announce the publication of our latest FREE eBook: The 2017 Customer Experience Outlook. My friends at Doberman and I recently reached out to our favorite customer experience authors, designers, and industry leaders shares to see what they’ve been thinking about at the beginning of 2017. And largely, it was our need to connect (Read More...)

We’ve Launched! (A New Website)

January 11, 2017 by Kerry Bodine

We’ve Launched! (A New Website)

At Kerry Bodine & Co., we’re ushering in 2017 with a bang! I’m thrilled to announce the following updates: Website! If you’re reading this post, you’re on our new website. 🙂 Our site now features the “& Co.” part of our organization (yay, Amelia!), actually describes our consulting services (imagine that), and provides access to (Read More...)

It’s 02015: Time to Start Thinking Long Term

January 30, 2015 by Kerry Bodine

It’s 02015: Time to Start Thinking Long Term

When we moved back to San Francisco in 02009, my husband and I joined an organization called The Long Now Foundation. About once a month, we attend Long Now lectures to learn about topics like the world’s oldest living organisms; the coevolution of light, life, and color on earth; how to find dangerous asteroids; and (Read More...)

eBook: The 2015 Customer Experience Outlook

January 20, 2015 by Kerry Bodine

eBook: The 2015 Customer Experience Outlook

I’m thrilled to announce an exciting project with my partners at Doberman! We’re always looking for new ideas to inspire our work. So we recently reached out to some of our favorite customer experience authors, designers, and industry leaders to find out what they were thinking about at the beginning of 2015. The result is (Read More...)

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