Oval Created with Sketch. Rectangle-path Created with Sketch. Rectangle-path Created with Sketch. Oval Created with Sketch. Oval Created with Sketch. Rectangle-path Created with Sketch. Oval Created with Sketch. Oval Created with Sketch. Rectangle-path Created with Sketch. Rectangle-path Created with Sketch. Oval Created with Sketch.

Marketing Through Valuable Experiences

September 27, 2017 by Kerry Bodine

Marketing Through Valuable Experiences

I first read Gilmore & Pine’s The Experience Is the Marketing on a cross-country flight sometime around the year 2007. Their article was already several years old at that point, but their ideas made me want to jump out of my seat with joyful cheers: “To be clear, we’re not talking about ‘experiential marketing’ — (Read More...)

3 CX Lessons To (Re)Learn From The 2017 Super Bowl Ads

February 6, 2017 by Kerry Bodine

3 CX Lessons To (Re)Learn From The 2017 Super Bowl Ads

In 2017, brands shouldn’t be fumbling around to pull off a successful Super Bowl ad. And yet, errors and missed opportunities abounded in last night’s game. Here are three lessons that marketers and customer experience professionals (and the advertising agencies they turn to for advice) still need to learn: Stress test your friggin website! 84 (Read More...)

Broken Promises: United Airlines Edition

August 4, 2016 by Kerry Bodine

Broken Promises: United Airlines Edition

On September 24, 2013, United Airlines sent out an email announcing its renewed commitment to customer experience and the resurrection of its “Fly The Friendly Skies” tagline from decades past. The email read, “‘Friendly’ now means more than it ever did. It means being user‑friendly. In other words, flyer‑friendly. We’re giving you an unmatched global (Read More...)

Stay Current

  • This field is for validation purposes and should be left unchanged.

The Secret To Customer Happiness: Realistic Expectations

July 20, 2015 by Kerry Bodine

The Secret To Customer Happiness: Realistic Expectations

Happiness gurus say the key to contentment is low expectations. This is great news for the pessimists whose strategy is to expect the worst and then enjoy a pleasant surprise when the apocalypse doesn’t happen. But in the customer experience world, this doesn’t fly. You cannot sandbag your customers’ expectations by promising them a miserable (Read More...)

Another One Bites The Dust: JetBlue’s Broken Promises

July 2, 2015 by Amelia Sizemore

Another One Bites The Dust: JetBlue’s Broken Promises

I’m not angry, JetBlue. I’m just disappointed. Ok, I’m actually pretty miffed, as are many, many others. Last November, when JetBlue announced upcoming changes to its baggage policy and its plans to chop legroom, I wasn’t worried that my flying experience would worsen. Though I’m a frequent JetBlue flier, I’ve checked a bag only twice (Read More...)

The Super Bowl’s Biggest Loser? Facebook

February 2, 2015 by Kerry Bodine

The Super Bowl’s Biggest Loser? Facebook

The Super Bowl is an annual bellwether for how brands and traditional ad agencies think about digital marketing and multichannel customer experiences. Since 2007, I’ve been watching with one eye on the game and the other on how TV ads promote (or don’t) digital channels. Over the years, we’ve moved from basically zero mentions of (Read More...)

Nationwide’s Super Depressing Super Bowl Ad

February 1, 2015 by Kerry Bodine

Nationwide’s Super Depressing Super Bowl Ad

Anyone watching Super Bowl XLIX surely experienced what I did. During a commercial break early in the game, a black cloud suddenly appeared, the air rushed out of the room, and everyone feel silent. The reason? Nationwide Mutual Insurance Company decided that this would be the perfect time to remind us that our kids might (Read More...)

[gravityform id=11 title=false description=false ajax=true]
  • We’ll Show You How To Make Happy Happen

    • Inspirational ideas to get you thinking
    • Industry insights you can put into action
    • Invitations to our events