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Journey Mapping Q&A: Customer Recruiting

June 6, 2017 by Amelia Sizemore

Journey Mapping Q&A: Customer Recruiting

We learn something new every time we facilitate a workshop with customers. Often our new learning is about the challenges of customer recruiting—and ways to overcome them. For example, to ensure that customers at a recent workshop showed up on time, we told participants that everybody who arrived 15 minutes early would have their name (Read More...)

Journey Mapping Q&A: Anatomy Of A Customer Journey Map

June 10, 2015 by Kerry Bodine

Journey Mapping Q&A: Anatomy Of A Customer Journey Map

A few weeks ago, I presented a webinar called “10 Ways To Use Customer Journey Maps” as a part of Qualtrics’ CX Week. (You can download the slides here. Or watch the webinar—just register for free at CXWeek.com and look for my webinar on the Wednesday agenda.) During the webinar, I received a ton of (Read More...)

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Q&A About Brand, Marketing, & Customer Experience

July 16, 2014 by Kerry Bodine

Q&A About Brand, Marketing, & Customer Experience

Last week I did a webinar with the fine folks at the Society of Digital Agencies about the disconnect among brand, marketing, and customer experience (CX) that exists in many organizations. My advice to the attendees, who were (unsurprisingly) mostly from digital agencies, was to strive to connect the marketing promises that they create with (Read More...)

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