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What Makes For A Good Email Opt-Out/Opt-Down Experience?

February 23, 2015 by Kerry Bodine

What Makes For A Good Email Opt-Out/Opt-Down Experience?

In a moment of optimism and good faith, I visited healthcare.gov one time last December and somehow, foolishly, provided my email address. Like millions of Americans, I soon found myself on the receiving end of a deluge of increasingly apocalyptic messages reminding me the deadline for enrollment was nigh. I never finished setting up an (Read More...)

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Can We Please Put An End To One-Size-Fits-All Emails?

November 24, 2014 by Kerry Bodine

Can We Please Put An End To One-Size-Fits-All Emails?

Have you heard of CrossFit? It’s a style of workouts “comprised of constantly varied functional movements (like pushing, pulling, squatting, lifting, running) executed at high intensity.” People that do CrossFit don’t just go to the gym. They become certifiable CrossFit fanatics. I wanted to find out what all of the fuss was about, so last (Read More...)

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