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3 Steps To Better Customer Research

October 13, 2016 by Kerry Bodine

3 Steps To Better Customer Research

In a recent post, I talked about the trade-offs between quantitative and qualitative research. Here’s a quick summary: Neither is better than the other. Rather, they each have their relative strengths and weaknesses. But in order to get the most out of each research method, you need to properly sequence quantitative and qualitative research activities (Read More...)

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