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Q&A From My Webinar: The Path To Journey Management

June 5, 2019 by Kerry Bodine

Q&A From My Webinar: The Path To Journey Management

Two weeks ago, I delivered a webinar called “The Path To Journey Management” in partnership with Intouch Insight, a CX management solutions provider. (You can still register to watch the replay.) We got a ton of great questions about the content I presented. So many, in fact, that I didn’t have time to answer them (Read More...)

2 Key Differences in B2B Journey Maps

January 22, 2019 by Kerry Bodine

2 Key Differences in B2B Journey Maps

In our journey mapping bootcamps, we’re often asked whether there’s anything that organizations need to think about or do differently when creating business-to-business (B2B) journey maps. While the overall process for creating these maps is the same, there are two key differences. Difference #1: B2B personas align with job functions. Every journey map needs to (Read More...)

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Our Top 10 Customer Experience Posts of 2018

January 10, 2019 by Kerry Bodine

Our Top 10 Customer Experience Posts of 2018

It’s the beginning of a new year, which is always the perfect opportunity to reflect on the past and make grand plans for the future. (And just in case you’re wondering, that’s exactly what we’re doing here at Kerry Bodine & Co.) As part of that effort, I recently took a look back at our (Read More...)

Cyber Monday Sale on 2019 Bootcamps

November 26, 2018 by Kerry Bodine

Cyber Monday Sale on 2019 Bootcamps

We hope you’ll join us in one of these fun locations next year for our two-day customer journey mapping bootcamps: January 30 & 31 in San Francisco: Our signature journey mapping bootcamp, which one recent attendee called “an MBA on steroids” May 8 & 9 in Chicago: Our newest workshop on journey mapping and facilitation, (Read More...)

Journey Mapping From Coast To Coast

August 8, 2018 by Kerry Bodine

Journey Mapping From Coast To Coast

Summer’s still in full swing. But our final two journey mapping bootcamps of 2018 are right around the corner. September 12 – 13 in Boston Our signature journey mapping bootcamp is the perfect starting point for those just getting their feet wet, of for those looking for a methodology refresh. Establish a strong foundation in (Read More...)

To Unlock Customer Insights, Speak No Evil

June 14, 2018 by Amelia Sizemore

To Unlock Customer Insights, Speak No Evil

Imagine you’re in the midst of a journey mapping workshop and your customers are bombarding you—in a good way—with insights about their needs and expectations. Somewhere along the way, a participant recounts a particularly bad experience, and you feel compelled to explain the behind-the-scenes factors that derailed her experience. “Well, that’s because of a regulation (Read More...)

Jobs-To-Be-Done: A Lens To Keep Journeys Customer-Focused

June 7, 2018 by Amelia Sizemore

Jobs-To-Be-Done: A Lens To Keep Journeys Customer-Focused

We’re often asked how the framework of customer jobs-to-be-done fits with the methodology of customer journey mapping. Here’s my perspective on how jobs theory can complement your mapping efforts. The term “jobs-to-be-done” first surfaced in 2003, coined by Clayton Christensen in The Innovator’s Solution, but its philosophy shares underpinnings with older models like goal-directed and (Read More...)

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