We’ve got a great lineup of workshops in San Francisco this coming August. And you’ve got a great reason to register this week: early bird pricing! Save $100 on our two-day workshop and $50 on our one-day workshops when you register by this Friday, June 30.
Customer Journey Mapping — August 16 & 17
Whether you’re just getting started with customer journey mapping or looking for a methodology refresh, our two-day interactive workshop will help you develop the skills and know-how you need to effectively employ journey mapping within your organization.
You’ll get to ask all your burning questions about journey mapping, hear best practices and examples, and swap tips with other customer experience practitioners. And of course, you’ll get to hang out with us for two whirlwind days of discussion, hands-on exercises, and our favorite workshop supply—sticky notes!
Learn more about our Customer Journey Mapping workshop.
Branded Experience Design — August 22
Your brand is defined by the experiences your customers have from the moment they know you exist through their very last interaction with you. But many customer interactions don’t embody your organization’s brand values—and some even thwart your brand image.
In this interactive workshop, we’ll help you examine your organization’s brand from the outside in and analyze how it’s currently expressed to customers across their entire journey. We’ll explore the promises you make to customers, how those promises are kept or inadvertently broken, and how you can design future experiences that are in line with your brand.
Journey Mapping Facilitation Skills — August 23
Our favorite method for uncovering customer pain points and designing new experiences is a customer workshop. But facing a room full of your customers in a workshop setting can be intimidating. We can fix that! Join us for a day of in-depth facilitation training and learn our framework for planning and facilitating a research workshop with customers—specifically within the context of collaborative journey mapping.
Over the course of the day, we’ll walk you through typical journey mapping exercises and show you how to facilitate each one. You’ll learn best practices, try out facilitation techniques, and swap war stories with other facilitators-in-training. Plus, you’ll get to learn the secrets we’ve picked up throughout our experience with dozens of B2B and B2C customer workshops! By the end of the day, you’ll understand how facilitation skills can help you uncover rich insights about your customers’ needs and gain first-hand knowledge of how to employ those skills in your own customer research.