Customer Journey Mapping Workshop — May 9 & 10 — Chicago

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Customer Journey Mapping Workshop — May 9 & 10 — Chicago

May 9 @ 9:00 am - May 10 @ 4:00 pm

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Join us for a hands-on customer journey mapping workshop in downtown Chicago!

May 9, 2017: 9:00 – 5:00 & networking cocktails
May 10, 2017: 9:00 – 4:00

Whether you’re just getting started with customer journey mapping or looking for a methodology refresh, our two-day interactive workshop will help you develop the skills and know-how you need to effectively employ journey mapping within your organization.

You’ll get to ask all your burning questions about journey mapping, hear best practices and examples, and swap tips with other customer experience practitioners. And of course, you’ll get to hang out with us for two whirlwind days of discussion, hands-on exercises, and our favorite workshop supply—sticky notes!

Register now!

Can’t make it to Chicago? Check out our journey mapping workshop in San Francisco (August 16 & 17, 2017).


In this workshop, we’ll explore:

  • Why journey mapping is an essential methodology for today’s organizations to master
  • How you can use journey maps to achieve desired business benefits
  • How to foster empathy, pinpoint pain, and build bridges across internal silos with your journey mapping efforts
  • How journey maps can help you identify, prioritize, and communicate customer experience improvement initiatives
  • How you can extend your journey maps into journey blueprints to identify and solve the root causes of your customers’ pain
  • The 10 steps to creating current-state journey maps
  • What it takes to plan and facilitate a successful journey mapping workshop

You’ll walk away with:

  • An understanding of the four types of journey maps and specific ways you can use them to:
    • Improve current customer experiences
    • Envision and innovate future customer experiences
    • Communicate about new customer experiences
    • Drive organizational and cultural change
    • Transform the way your business works
  • Guidelines on how to select the right personas and journeys for your journey mapping and blueprinting efforts
  • A personalized action plan of initiatives for your team to tackle after the workshop
  • Tools to jumpstart journey mapping efforts within your own organization


What others are saying: 

“All the tools and knowledge provided can be applied to our business in a multitude of ways, which makes the program a great value. I feel I’m going home with a truckload of new ways to re-invest into our organization.” — Beth Johnson, EPB

“The customer focus is extremely valuable! I recommend this workshop to anyone trying to improve processes with customer impact.” — Robert Quinn, American Water

“This needs to be part of our marketing DNA.” — Yadi Schnyder, WorldVentures


Agenda (Subject to change) 

Day 1
9:00 Facilitated Discussion: Customer Journey Mapping
10:45 Break
11:00 Continued Discussion
12:00 Lunch: Break & Networking
1:00 Exercise: Develop A Persona
1:30 Exercise: Map & Evaluate a Current-State Journey
2:45 Break
3:00 Exercise: Map a Future-State Journey
4:00 Facilitated Discussion: Planning a Workshop
5:00 Day 1 Concludes—Drinks To Follow
Day 2
9:00 Facilitated Discussion: Keeping Your Customer Promises
9:30 Exercise: Map & Evaluate Your Customers’ Journey
10:30 Break
10:45 Facilitated Discussion: Journey Blueprinting
11:00 Exercise: Blueprint Your Customers’ Journey
12:00 Lunch: Break & Networking
1:00 Exercise: Root Cause Analysis Of Customer Pain Points
2:30 Break
2:45 Exercise: Solution Brainstorming
4:00 Readouts & Reactions
4:30 Workshop Concludes


This workshop is perfect for:

  • Customer experience professionals
  • Brand, marketing, and product managers
  • Business process professionals
  • Anyone interested in designing and managing the customer experience
  • KB & Co. clients who are engaging us for a customized journey mapping workshop—ask us about a discount!


Palomar Chicago
505 North State Street
Chicago, IL 60654

Here’s a bit more about the Palomar Chicago:
“Hotel Palomar Chicago, a luxury lifestyle hotel in downtown Chicago, central to the city’s most exciting shops, culture and nightlife. We’re surrounded by enticements, and make our own distinct impression. You see it in our artful design, apparent the moment you walk through our sleek marble entranceway into our living room lobby swathed in rich gold and red. You feel it in our spacious guestrooms, where you can carve out quiet time in the company of original art inspired by the Chicago World’s Fair. You taste it at our adjacent restaurant, Sable Kitchen & Bar, where our award-winning chef elevates New American food to a tantalizing new place.”



May 9, 9:00 – 5:00 & networking cocktails
May 10, 9:00 – 4:00


Register by March 9 for early bird pricing: $1799
Register on March 10 and later: $1899

Bring your colleagues and save $100 off of each registration!

We’ll provide all materials, lunch and yummy snacks for two days, and cocktails on the first night. You’re responsible for all of your travel costs and bookings.

We limit attendance so that participants get to experience a hands-on, collaborative workshop—just like the workshops we facilitate for our clients. Register now to secure your spot!


Cancellation Policy

Should your plans change, please let us know:

  • Prior to March 9, 2017 you may request a full refund, less a $150 processing fee.
  • Prior to April 9, 2017, you may request a 50% refund, less a $150 processing fee. You may apply the remainder of the cost to a future workshop, speech, or consulting engagement with Kerry Bodine & Co.
  • On and after April 10, 2017, no refunds are available but you may apply the cost, less a $150 processing fee, to a future workshop, speech, or consulting engagement with Kerry Bodine & Co.
  • You are also welcome to substitute another individual from your organization to attend in your stead.


Feel free to reach out!


About Us
Kerry Bodine & Co. is a customer experience consultancy with a passion for human-centered design. Founded in 2014 by author and thought leader Kerry Bodine, we inspire business leaders and drive customer-centric business improvements. We believe that remarkable customer experiences can’t be outsourced—they must be built from within. This requires new ways of working and thinking. And that’s why we approach our engagements as coaches, not as traditional business consultants.



May 9 @ 9:00 am
May 10 @ 4:00 pm


Palomar Chicago
505 North State Street
Chicago, IL 60654 United States
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