Customer Journey Mapping Workshop

February 27 – 28, 2018

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We hope you’ll join us for one of our other upcoming workshops:


Join us for a hands-on customer journey mapping workshop in the heart of San Francisco!

Whether you’re just getting started with customer journey mapping or looking for a methodology refresh, our signature two-day workshop will help you develop the skills and know-how you need to employ journey mapping effectively within your organization.

You’ll get to ask all your burning questions about journey mapping, hear best practices and examples, and swap tips with other customer experience practitioners. And of course, you’ll get to hang out with us for two whirlwind days of discussion, hands-on exercises, and our favorite workshop supply—sticky notes!


Feb. 27, 2018: 9:00 – 5:00 & happy hour

Feb. 28, 2018: 9:00 – 4:30


Argonaut Hotel

495 Jefferson Street
San Francisco, CA 94109

Join Us

Regular Pricing

Register Now

In this workshop, we’ll explore:

  • Why journey mapping is an essential methodology for today’s organizations to master
  • The components of effective, actionable journey maps
  • How you can use journey maps to achieve desired business benefits
  • How to foster empathy, pinpoint pain, and build bridges across internal silos with your journey mapping efforts
  • How journey maps can help you identify, prioritize, and communicate customer experience improvement initiatives
  • How you can extend your journey maps into journey blueprints to identify and solve the root causes of your customers’ pain
  • A step-by-step process for creating current-state journey maps
  • How to juggle (just kidding)


You’ll walk away with:

  • An understanding of the four types of journey maps and specific ways you can use them to:
    • Improve current customer experiences
    • Envision and innovate future customer experiences
    • Communicate about new customer experiences
    • Drive organizational and cultural change
    • Transform the way your business works
  • Guidelines on how to select the right personas and journeys for your journey mapping and blueprinting efforts
  • A personalized action plan of initiatives for your team to tackle after the workshop
  • Tools to jumpstart journey mapping efforts within your own organization

Day 1

Introductions & Overview
The Importance of Customer Journeys & Components of Effective Maps
Lunch & Networking
How To Create Journey Maps
Exercise: Map Your Current & Ideal Experiences
How To Use Journey Maps
Exercise: Planning Your Journey Mapping Efforts
Day 1 Concludes — Happy Hour to Follow

Day 2

Recap & Refresh
Keeping Customer Promises
Exercise: Map & Evaluate Your Customers’ Journey
Behind The Line of Visibility
Lunch & Networking
Exercise: Blueprint & Evaluate Your Experience Ecosystem
Exercise: Root Cause Analysis
Exercise: Solution Brainstorming
Reflections on Day 2
Day 2 Concludes

We’ll provide all materials for the workshop, along with breakfast and lunch both days. (And did we mention happy hour at the end of Day 1?) Attendees are responsible for their own travel and hotel bookings.

More about the Argonaut

“With a name like the Argonaut, it’s impossible not to speak of this hotel in grand, almost legendary terms. Inspired by the Greek legend and Gold Rush-era adventurers, it’s one of those rare places in San Francisco that truly merits a term like iconic. Located in the historic Haslett Warehouse, the Argonaut’s home is a grand building built in 1907 of exposed brick, Douglas Fir beams and so much seaside character; you feel as though you can almost reach out and touch the colorful Barbary Coast past here.”

Argonaut Hotel
495 Jefferson Street
San Francisco, CA 94109

Kerry Bodine & Co. is a customer experience consultancy with a passion for human-centered design. Founded in 2014 by author and thought leader Kerry Bodine, we inspire business leaders and drive customer-centric business improvements. We believe that remarkable customer experiences can’t be outsourced—they must be built from within. This requires new ways of working and thinking. And that’s why we approach our engagements as coaches, not as traditional business consultants.

Our core values:

  • Curious: Our never-ending questions lead us to people, places, and ideas that inspire innovative customer experiences.
  • Daring: We dream big—and we act to make those dreams a reality. We seek out opportunities to overcome our fears.
  • Joyful: We encourage playfulness as a part of day-to-day business. We celebrate our successes together.
  • No BS: We’re approachable and down-to-earth. We’re not satisfied with anything but substantive and excellent work.


Learn more about us here.

Fantastic experience and learning opportunity! No team does this better with real-life experiences.

Jim Perlowski,


Very eye-opening and inspiring. I left feeling more confident in the takeaways of journey mapping—and how to evangelize the value in a huge organization.

Lindy Pryer,

Siemens Healthineers

The customer focus is extremely valuable! I recommend this workshop to anyone trying to improve processes with customer impact.

Robert Quinn,

American Water

This needs to be part of our marketing DNA.

Yadi Schnyder,


All the tools and knowledge provided can be applied to our business in a multitude of ways, which makes the program a great value. I feel I’m going home with a truckload of new ways to re-invest into our organization.

Beth Johnson,