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Smartwatch Q&A: 5 Value Drivers To Make Your App Indispensable

Aug. 12, 2015 by Kerry Bodine

Smartwatch Q&A: 5 Value Drivers To Make Your App Indispensable

How do smartwatch owners use their smartwatches? What are prospective buyers’ expectations? And how much value do these relatively new devices actually deliver? Last week I partnered with AnswerLab CEO Amy Buckner Chowdhry to present a webinar highlighting findings of our recent research into how well smartwatches live up to the hype. Below, I share (Read More...)

Smartwatch Value Driver #3: Enable Bite-Size Interactions

Aug. 5, 2015 by Kerry Bodine

Smartwatch Value Driver #3: Enable Bite-Size Interactions

When we investigated the current state of the smartwatch experience together with AnswerLab, we saw a massive disconnect between what study participants wanted from their wearable gadgets and the reality of how they used them. Regardless of watch platform or length of ownership, watch wearers in our study used them primarily as notification engines. But (Read More...)

Smartwatch Value Driver #2: Curate Ruthlessly

July 29, 2015 by Kerry Bodine

Smartwatch Value Driver #2: Curate Ruthlessly

Newsflash: Smartwatches are tiny. They’re working with about 1/5th the screen real estate of a smartphone, and tablets are downright gargantuan by comparison. Seem obvious? When we partnered with AnswerLab to study the current state of the smartwatch experience, we realized it wasn’t. It wasn’t obvious to brands whose apps failed to account for the (Read More...)

Smartwatch Value Driver #1: Get Intimate With Your Users

July 22, 2015 by Kerry Bodine

Smartwatch Value Driver #1: Get Intimate With Your Users

Despite their tiny size, smartwatches have big shoes to fill. They evoke Dick Tracy’s video watch, Ethan Hunt’s myriad wearable tech, and Q’s parade of futuristic gadgets that 007 inevitably destroys. These fictional contraptions recognize their owners and their owners’ needs, powering up exactly when required with critical information or the means to escape a (Read More...)

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Journey Mapping Q&A: Anatomy Of A Customer Journey Map

June 10, 2015 by Kerry Bodine

Journey Mapping Q&A: Anatomy Of A Customer Journey Map

A few weeks ago, I presented a webinar called “10 Ways To Use Customer Journey Maps” as a part of Qualtrics’ CX Week. (You can download the slides here. Or watch the webinar—just register for free at CXWeek.com and look for my webinar on the Wednesday agenda.) During the webinar, I received a ton of (Read More...)

6 Consumer Trends To Fuel Your Future Customer Experience

June 4, 2015 by Kerry Bodine

6 Consumer Trends To Fuel Your Future Customer Experience

I’m at the at the Total CX Leaders conference and just attended an excellent seminar from Max Luthy, Director of Trends & Insights at Trendwatching.com. It was so on point for companies looking to innovate the customer experience that I feel compelled to share. Max presented six trends that can help you frame your CX (Read More...)

Humanizing Healthcare Through Hands, Heads, and Hearts

Feb. 5, 2015 by Kerry Bodine

Humanizing Healthcare Through Hands, Heads, and Hearts

The following should not be news to you, but it’s sometimes easy to forget: Patients aren’t just lines in a spreadsheet, records in a CRM system, or the list of ailments in their medical records. They are people. And while lots of healthcare companies are talking about “humanizing the healthcare experience,” I get the feeling that (Read More...)

It’s 02015: Time to Start Thinking Long Term

Jan. 30, 2015 by Kerry Bodine

It’s 02015: Time to Start Thinking Long Term

When we moved back to San Francisco in 02009, my husband and I joined an organization called The Long Now Foundation. About once a month, we attend Long Now lectures to learn about topics like the world’s oldest living organisms; the coevolution of light, life, and color on earth; how to find dangerous asteroids; and (Read More...)

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