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Reimagining CX To Drive Real Human Connection

Feb. 2, 2022 by Kerry Bodine

Reimagining CX To Drive Real Human Connection

Recently, I was emailing with an online retailer about an item I wanted to return, and the message in their email footer struck me: “Please be kind to our team — it’s important for us to have real humans on our support and not bots. I promise all we want is to make you as (Read More...)

Customer Experience: How To Get On The Superhighway To Business Success

Oct. 19, 2021 by Kerry Bodine

Customer Experience: How To Get On The Superhighway To Business Success

Here’s how I define customer experience: It’s your customers’ thoughts, emotions, and perceptions about their interactions with your organization. These words — thoughts, emotions, perceptions — sound touchy-feely. Fluffy even. And because of that, many execs and organizations still dismiss them. But here’s what innovative organizations understand: Customer experience is the superhighway to business success. So (Read More...)

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Voice Your Opinion — Win Fun Prizes!

Sep. 14, 2021 by Kerry Bodine

Voice Your Opinion — Win Fun Prizes!

How important is customer empathy? Does developing customer empathy across an organization lead to positive business outcomes? What best practices can you leverage in linking customer empathy to business results? I’m partnering with Alida and the CXPA to find the answers to these questions — and if you’re a customer experience professional, we’d love your (Read More...)

Beat Up Ideas, Not People

Aug. 18, 2021 by Kerry Bodine

Beat Up Ideas, Not People

Yesterday I read a disturbing article in The New York Times about cultural change at Twitter. In a nutshell, Twitter brought in an executive to “revamp Twitter’s design team and make it more diverse.” Part of his process: asking employees “to go around the room, complimenting and critiquing one another” in a two-hour meeting. The (Read More...)

10 Benefits Of Choosing “Customer-Powered Profits”

June 3, 2021 by Kerry Bodine

10 Benefits Of Choosing “Customer-Powered Profits”

Here are 10 benefits of choosing Customer-Powered Profits as the customer experience training program for your function, business unit, and broader organization: Complete a real customer experience project that delivers business value. This is the only online customer experience training program that truly turns learning into action. In each of the 10 training modules, you’ll (Read More...)

Love Your Employees As Much As You Love Your Customers

Jan. 18, 2021 by Kerry Bodine

Love Your Employees As Much As You Love Your Customers

While my co-author Harley and I were prepping Outside In for publication back in the spring of 2012, I learned about the strange practice of soliciting “blurbs,” those pithy words of praise on a book’s back cover that tout the messages inside. There’s even a verb associated with this process — as in, “Would you consider (Read More...)

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