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10 Benefits Of Choosing “Customer-Powered Profits”

June 3, 2021 by Kerry Bodine

10 Benefits Of Choosing “Customer-Powered Profits”

Here are 10 benefits of choosing Customer-Powered Profits as the customer experience training program for your function, business unit, and broader organization: Complete a real customer experience project that delivers business value. This is the only online customer experience training program that truly turns learning into action. In each of the 10 training modules, you’ll (Read More...)

How Can You Make The World A Little More Beautiful?

June 1, 2020 by Kerry Bodine

How Can You Make The World A Little More Beautiful?

This post is in honor of Service Design Day — and everyone who’s sick, grieving, or just struggling to make sense of the world right now. *** While walking across the Millennium Bridge in London a few years ago, I noticed a group of people standing around and looking down curiously at a man who (Read More...)

Q&A From My Webinar on The Business Case for Service Design

July 31, 2018 by Kerry Bodine

Q&A From My Webinar on The Business Case for Service Design

This morning I delivered a webinar called The Business Case for Service Design, part of Rosenfeld Media’s day-long virtual conference on The Business Case for Design. (Even though the live event has ended you can still sign up for the conference and watch the recordings.) I started out by sharing a Venn diagram with my (Read More...)

It Was A Good Week For User Agreements

Apr. 12, 2018 by Kerry Bodine

It Was A Good Week For User Agreements

If you’re like me, you watched (or at least followed the news coverage of) Facebook CEO Mark Zuckerberg’s testimony before Congress this week. After all, privacy is an issue that customer experience champions should always have top of mind. But there was one moment in the hearings that particularly struck me: Republican Senator John Kennedy’s (Read More...)

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How To Design Your Loyalty Program Customer Experience

Nov. 10, 2014 by Kerry Bodine

How To Design Your Loyalty Program Customer Experience

In a previous post, I talked about the need for loyalty program interactions to be both useful and easy. In other words, loyalty programs need to provide some utility or help someone accomplish a task (whether that’s saving money, getting a free TV, or getting exclusive access to an event). And the process of doing (Read More...)

Can We PLEASE Design Better Conference Nametags?

Oct. 29, 2014 by Kerry Bodine

Can We PLEASE Design Better Conference Nametags?

I go to a lot of conferences. A lot. And frankly, I’m sick and tired of all the bad nametag design that I see — even, or I should say especially, at DESIGN conferences. Here the major problems: Tiny type. Type sizes that are easy to read on a screen or on a printout that (Read More...)

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